Terry Poulton
Pizza Nova bows CGC contest
Ten of the Ontarians who participate in ‘What’s Your Nova?’ by designing and naming their own virtual pizzas will have their creations featured in a company flyer.
M2 Universal releases social media survey
What’s touted as the most detailed study yet of the social media revolution reveals that Canadians are in the forefront of a phenomenon that’s reached sufficient critical mass to challenge some traditional media.
Urban Planet joins Fashion Frame network
The fashionable, budget-friendly unisex boutiques are geared to young adults from 15 to 24.
Porter hangs onto top spot among radio advertisers:
Media Monitors – April 21-27, 2008
The little airline that could marked its sixth straight week in the top three, while Canada’s Wonderland spent big to prepare for its busy season.
Spring campaign morphs any car into a Mini
The transformations are only virtual, but there’s nothing unreal about a strategy that’s providing one-on-one, two-week-long engagement with the brand.
LG fesses up to promo hoax
Turns out ‘Scarlet’ is a new flat-screen TV, not the upcoming movie that was hyped from L.A. to Singapore.
OBN bolsters sales team
The digital OOH specialist has added a national account manager and a specialty account manager.
Zig’s Ikea work wins G&M creative competition
This time around, participants were challenged to expand their creative thinking beyond newspaper executions.
TodaysParent.com relaunches
New targeted ad and sponsorship opps have been added to Todaysparent.com, its bimonthly newsletter and three new quarterlies.
Rogers chooses ABC to audit all its titles
Some 26 of the publisher’s periodicals were already being measured by ABC; now all 52 of its titles are following suit.
APRAIS arrives in Canada today
A partnership with AdROI has brought the global company here ‘to improve the business value of relationships for clients and communication agencies,’ as it’s done in 20+ other countries since 1998.
Notes from the Mediascape: A singing magazine?
Not quite. But readers of last week’s People got to hear Natasha Bedingfield’s latest pop single when they turned a middle page.
ZO helps Optimedia win Payless, Stride Rite
Sunni Boot tells MiC her Canadian team played a big part in the pitch that ousted incumbent Mediaedge:cia and bested Omnicom’s PHD and Starcom Media Group’s Spark Communications.
MediaVest bows big study in US
New technology is being used to answer marketing’s biggest question: Do TV ads really prompt consumers to buy products? MediaVest Canada says the project’s potential is ‘light years ahead’ of traditional market research methods.
Carcos heavy up on radio:
Media Monitors – April 14-20, 2008
Hyundai, Buick Pontiac GMC and Toronto Area Pontiac dealers climbed the chart this week.
