Terry Poulton
Cineplex rewards program adds tunes
Now not only can Scene members get breaks on movies and snacks, but they can also rack up points by downloading music.
Astral Media Radio Québec promotes Rodrigue
As Luc Tremblay moves from sales to VP operations, Pierre Rodrigue is succeeding him as VP sales and marketing.
Telus tries experiential marketing for new smartphone
Skiers at a branded Mont-Tremblant cafe ordered up different models of the high-tech gizmo, while brand ambassadors served up piping-hot product info.
Sympatico/MSN beefs up sales team
Joe Strolz has left the Montreal office to become director of strategic and media sales in Toronto.
Lowe’s top radio advertiser again this week:
Media Monitors – April 7-13, 2008
But Global TV made a comeback, at #6, and TD Canada Trust zoomed from #20 to #3.
Media leaders deplore resignations from ABC by Canadian newspapers
This afternoon, Star Media Group, Sun Media and Transcontinental Media resigned from the Audit Bureau of Circulations, choosing instead to have future measurement done by the Canadian Circulation Audit Board.
Canadian Newcomer Magazine adds ESL tool
Readers can now improve their English skills by clicking on any word in any article to obtain a definition, an explanation and even pronunciation advice.
Eloda ad verification now international
Marketers will now be able to verify for themselves whether they’re actually getting the ad broadcasting they purchase.
France may outlaw ‘anorexic’ images
Fines of up to US $47,000, and possibly even imprisonment, would be slapped on advertisers and others who persist in showcasing dangerously thin models.
L’Oréal, Scotiabank big Sponsorship Marketing winners
Who won what at the fifth annual Sponsorship Marketing Awards?
TheHockeyNews.com goes wireless
Just in time for the first round of the NHL playoffs, one of the best-selling hockey publications in the world is expanding into the mobile space via an ad-supported, cross-carrier mobile website.
Steven & Chris stage elaborate nuptials promo
It’s a tie-in with the upcoming release of a wedding-themed feature film, and includes a watch-and-win contest for viewers culminating in a special episode for which the talk show’s audience will be populated by brides-to-be.
Canwest appoints talent manager
PJ Tarasuk will be working with the conglom’s marketing and content departments ‘to reinforce its commitment to nurturing and profiling Canadian talent and developing our country’s star system.’
APTN bows HD channel
A variety of content from the Aboriginal Peoples Television Network has become available to Bell Canada HD subscribers.
Life in ‘burbs focus of new magazine
Suburban Life will be distributed to 210,000 southern Ontario homeowners six times a year with selected community newspapers.
