Terry Poulton
OMD again gets top nod: Gunn Report
The annual listing ranks the most awarded campaigns, agencies and advertisers at media competitions worldwide.
Sourz picks winners of first design school challenge
The winning promotional, marketing and design ideas will be incorporated into the liquor brand’s new marketing campaign, which will begin rolling out this year.
Submissions invited for Canadian New Media Awards
May 5 is the deadline for submitting potential winners in the annual contest to celebrate excellence in the digital interactive industry.
Lowe’s top radio advertiser this week:
Media Monitors – March 31-April 6, 2008
While the newest big-box home and hardware chain to arrive in Canada snagged the #1 spot, Rogers ended up just behind Lowe’s at #2.
CRTC approves S-VOX purchase of western stations
Rogers Media is the seller of the Vancouver- and Winnipeg-based operations.
Weather Network intros mobile apps
In a North American first, the net and its French-language counterpart will offer ad-supported weather and traffic updates wherever consumers happen to be.
ZO unveils results of Touchpoints ROI Tracker
Stating that consumers had helped it to ‘uncover marketing’s Holy Grail,’ the international agency released data today from a survey about how 300,000 people in 34 countries regard 4,000+ brands.
Toronto Star bows homes website
Launched today, the new resource is designed to serve home buyers and sellers as well as owners and renters throughout the GTA.
More to debut French edition
After more than doubling subscription projections in its first year, the English-language magazine aimed at 40+ women will be replicated for the Quebec market this fall.
CBC inviting hockey fans to chat
Just when you thought Stanley Cup aficionados couldn’t get any more engaged with the games than they already are. . .
Ad revenue up 2.7% for Canadian newspapers
New numbers from StatsCan aren’t huge, but they’re far better here than for the same sector down south.
CBC beefing up Alberta TV news
Local and national TV news in Alberta generally, and Calgary and Edmonton in particular, will be getting ‘dramatically increased’ resources.
CKAC Sports now official broadcaster of Montreal soccer team
The French-language Corus Quebec station just inked an exclusive contract with the Montreal Impact.
XM satellite radio to air Stanley Cup playoffs
Contrary to the perception that this medium is ad-free, six minutes of advertising per hour are on offer, plus sponsorship opps to reach its 400,000+ Canadian subscribers.
NBC unveils 52-week prime-time sked
Since Wednesday, NBC honchos have been hunkered down in NYC with marketers and media agencies, living up to their promise to reveal a year’s worth of programming in one fell swoop.
