Terry Poulton
HNIC reaching out to Mandarin-speaking viewers
In a first for CBC, select games of the Stanley Cup playoffs will be available in Mandarin with play-by-play by Jason Wang, who did similar duties for the 2007 Vancouver Whitecaps’ home broadcasts.
Media Contacts promotes two
Both Julia May-Charendoff and Jeffry Roach are taking on new duties at the Toronto-based agency.
LouLou partnering with Addition Elle
The shopping magazine and the clothing chain for plus-sized women will launch a fashion collection on April 10.
Pizza Hut rebranded as Pasta Hut?
Not really. It was actually one of the most elaborate April Fool’s Day spoofs by a marketer on Monday – not to mention a clever way of introducing new pasta menu items.
Gordon named CHUM Radio president
The former VP/GM of CFRA, TEAM 1200, Majic 100, Bob 93.9 FM and A-Channel Ottawa succeeds Duff Roman, who will remain with the company.
Auto sector revving up radio advertising:
Media Monitors – March 24-30, 2008
Both Chevrolet and Chrysler-Jeep-Dodge made it onto the Top 10 chart this week, although Porter Airlines grabbed #1 status.
Kokanee Ranger’s life on the line
Talk about CGC. The beer brand is actually inviting consumers to vote on whether its spokes-icon should survive or be retired.
CRTC okays Rogers’ acquisition of multi-language channel
Rogers Media’s proposed purchase of Vancouver-based Channel M has been given an official green light.
PMB releases Topline Report
In its 2008 report, the Print Measurement Bureau measured a record number of 114 publications.
ZenithOptimedia now gloomier about ad growth
The agency’s December estimate of a 4.1% upward spike for North America and Western Europe in 2008 has been revised downward to 3.7%.
Upcoming prison series still hush hush
The ad and product-integration opps will be a real steal for a surprisingly erudite new reality series set in a hoosegow somewhere down south.
Feisty Znaimer takes aim at CBC Radio
It’s a characteristically provocative gambit by the founding Citytv mogul to draw attention to a major revamp of his own classical music stations.
APTN launches design-a-flag contest
It’s open to all Canadians aged 12-17, and the winning design will flutter atop the network’s Winnipeg headquarters.
February web rankings released by comScore
Google rocked again this month, trouncing all other sites in terms of unique visits by Canadians.
Wiggles’ world premiere for Canuck kids only
The faves of pre-schoolers all over the world will debut their new Wiggle and Learn series on Treehouse on April 21.
