Terry Poulton
Total ban on marketing unhealthy food to Canuck kids in the cards?
Strong recommendations, aimed primarily at alleviating child obesity, were delivered at this week’s Policy Consensus Forum on Obesity and the Impact of Marketing on Children. ‘These findings,’ a marketing strategist tells MiC, ‘suggest the environment for marketing to children has just changed in ways that could go beyond food and beverage products and services.’
Edmonton’s ‘Succeed Sooner’ campaign aimed at T.O. students
How are you gonna keep ’em down in the GTA after they’ve seen the advantages of starting careers in the Alberta capital? That’s the idea behind a feisty initiative by DDB Edmonton.
Terra trying unusual product placement
These boots were made for CGC-style commercials. Well, sort of. Consumers are being invited to submit videos showing the footwear in action.
Samsung pushing personality of its first Canadian smartphone
The multimedia gizmo’s name is Jack, and to drive buzz, mannequins manifesting its many facets – Jack of all Trades, Jack be Nimble, Hit the Road Jack – will be popping up in Vancouver, Calgary, Toronto and Montreal.
Environics skeds webinar on next release of census data
Yesterday, the sixth round of data from the 2006 Census was released. Demographer Doug Norris will discuss marketing implications in a webinar on March 12.
Celeb hair stylist launches Donato
The salon-distributed, initially biannual magazine is a first for Canada and a rarity elsewhere.
McDonald’s among top radio advertisers for first time in ’08: Media Monitors – Feb. 25-March 2, 2008
The fast-food giant climbed 96 spots to hit the #4 spot this week, but Telus Mobility again retained #1 status.
PHD promotes Bookbinder
Rising from portfolio director to agency VP, Brenda Bookbinder will be working on all non-broadcast activities, with overall responsibility for print and OOH investments.
Revenue up but down for conventional TV
A CRTC report released yesterday says revenue for Canada’s conventionals increased in 2007, but totals remained lower than between 2003 and 2005.
More scaffold-vertising for Montreal and beyond
Major national and international advertisers, including L’Oreal, Perry Ellis and Solo Mobile, have signed up with Time2Ad for ‘landmark advertising.’
Sony Ericsson bows camera phone contest
Amateur snappers are being invited to post their best shots on a new microsite for judging by ordinary folks and then a celeb panel.
Insight Sports named sponsorship agency for Buffalo Bills
This is who you’re gonna call if you want to hitch your brand to a big, bad NFL team during the next five years, as the league makes sports history by playing a couple of games a year on our side of the border.
Doctors staging lie-in in Ottawa today
Gurneys in hospital hallways are bad enough, but now sick beds are parked outside near Parliament Hill to dramatize Canada’s doctor shortage.
Voluptuous TLC initiative a roaring success
In little more than six weeks, the ‘Touch. Look. Check.’ website boosting breast cancer awareness has attracted nearly a million visitors from 181 countries.
Bolt joins MBS/The Media Company
PHD Canada’s former VP/client service director has become SVP/group account director at his new agency.
