Terry Poulton
Ontario’s lottery corp top radio advertiser this week: Media Monitors – Jan. 28-Feb. 3, 2008
Jumping six spots to snare number-one status, Ontario Lottery took over the slot from longtime champ Sears, which has been MIA from the top 10 chart for three weeks.
Advertising to Canuck kids improving
Food and beverage companies including Campbell, General Mills, Kellogg, Kraft, McDonald’s, Nestlé, Parmalat, Weston, Cadbury Adams, Coca-Cola, Hershey, PepsiCo and Unilever are concerned about children’s health.
Global News Hour bows multi-platform campaign
Focusing on the show’s local impact in Toronto, the largest ever initiative’s tagline is ‘Your family, your city, your news.’
Canwest local directory teams with Ottawa Senators
The popularity of hometown hockey stars is being leveraged to boost go!Local Ottawa, the first edition of the ‘alternative’ directories.
Flare intros TeenFlare.com
The offshoot of Canada’s most-read fashion mag aims to connect more directly with younger readers.
Write-to-Anne contest promotes novel’s centenary
Several marketers are getting in on the viral effort that celebrates the 100th anniversary of Anne of Green Gables.
Sympatico/MSN appoints Ohn to strategic alliances team
He will focus on in-store and off-line promotional partnerships with consumer packaged goods marketers.
G&M inviting submissions for annual creative competition
For its third annual initiative, the newspaper is introducing a challenging new wrinkle.
Spending on winter fitness and outdoor activities up: Nielsen Media Research
Adspend in this broad category was almost evenly divided between newspapers and television in Q4.
Calling all Lions
The entries procedure for the 55th Cannes Lions International Advertising Festival is now underway, with staggered deadlines depending on category.
Canwest names national marketing team
New CMO Walter Levitt tells MiC that he and his staff, together with Canwest’s new sales team – are ‘looking forward to building our brands and, where possible, helping clients build theirs.’
Publicis brings digital marketing arm to Canada
The aim in expanding the ad agency’s digital capabilities is to create more new media opportunities for clients to enhance brand equity.
Sympatico/MSN, Mitsubishi team for online contest
And the marketers are giving a whole new twist to scavenger hunts.
In the Trenches: Media tales about the US writers’ strike, economic downturn
The WGA strike will have the same impact on TV that Napster had on music, says Bill Wittur, managing director of London, ON-based Bottree Media Consulting.
CBC bowing royal alternative to Super Bowl
For those who prefer their TV fare more patrician than pugilistic, Monarchy: The Royal Family at Work, offers ideal counter-programming.
