Terry Poulton
Sears disappears from ranks of top radio advertisers: Media Monitors – Jan. 21-27, 2008
After practically owning number-one status for the past six months, Sears dropped off the top 10 chart this week.
In the Trenches: Media tales about US writers’ strike, economic downturn
Valerie McMorran, SVP investment director, Starcom MediaVest Group, sees the strike as the tipping point that will hasten diversification of ad budgets; and the looming US recession as a threat to the size of those budgets on both sides of the border.
Premiere dates set for Jericho, Oprah’s The Big Give
The post-apocalyptic series fans refused to give up returns to CTV on Feb. 16. And Big O’s first prime-time reality show arrives on March 2.
Carat surveys effect of writers’ strike on US viewers
Using online questionnaires, the media giant determined that, at least so far, the majority of prime-time watchers are consuming the same amount of TV as before writers hit the picket lines.
In the Trenches: Random rants, musings and media tales about the US writers’ strike
Today’s pundit is Josie Bumbaca, PHD Canada’s group director for broadcast. While coping with uncertainties and stop-gap programming options, she’s wishing the networks would ‘share their longer-term plans and strategies with us.’
Lilianne chooses Zoom’s Fashion Frame
The indoor billboard network is adding the lingerie boutique chain to its fitting room network in Quebec.
In the Trenches: Random rants, musings and media tales about the US writers’ strike
Today’s pundit is Sherry O’Neil, managing director at OMD Canada. In her opinion, ‘The strike could not come at a worse time for the medium, and is sure to hasten the move to diversifying media mix for many clients.’
IAB releases report, skeds seminar on digital video advertising
The Interactive Advertising Bureau’s data explore explosive growth and innovation in this ad sector, which will be the focus of a Feb. 13 event in NYC.
In the Trenches: Random rants, musings and media tales about the US writers’ strike
Today’s pundit is Tony Chapman, founder/CEO of Capital C, who believes that we’re currently in ‘one of those rare moments in history when the world changes.’
ComScore releases top Canadian web rankings
The most popular 25 sites were determined by the number of unique Canadian visitors during December.
Downtown Partners shutting down
The Toronto agency announced this afternoon that it will cease operations on February 15. Although no specific reason was cited, the seven-year-old division of Omnicom Canada was believed to be struggling after losing Labatt’s business in November.
In the Trenches: Random rants, musings and media tales about the US writers’ strike
Today, as both good and bad news about strike negotiations drifts out of L.A., Initiative Media’s Joe Haig has his say. He’s optimistic that even if traditional upfronts become extinct, ‘Making ‘the deal’ will never really go away as long as people have television sets.’
Canwest sends journalists bloody bookends
Then the net served us with official-looking missives from the NYPD accusing us, by name, of being in possession of a murder weapon. Which new series is the caper promoting?
OLG pursuing punters in shopping malls
And it’s revving up the urgency quotient for Lotto 6/49 and Super 7 with digital updates of the biggest jackpots.
Lost returns to CTV, and Eli Stone arrives
January 31 promises to be a blockbuster night for the net, with an hour-long recap special titled Lost: Past, Present & Future, plus the first episode of season four. Immediately following is the debut of a drama about a high-priced lawyer whose hallucinations influence his legal strategies.
