Terry Poulton
Transcontinental to publish French edition of More
Since debuting last March, circulation of the English-language magazine targeting affluent Canadian women over 40 has soared to 80,000 per issue, doubling initial projections.
Global TV climbs radio advertisers chart: Media Monitors – Jan. 7-13, 2008
While the top two spots remained identical to last week’s rankings, the Global television network climbed from #31 to #5.
RMB announces program for Crystal Awards
For the March 6 event in Toronto, the Radio Marketing Bureau has lined up comedian Judy Croon as host, plus a speech by Dan O’Day titled ‘Maximum Impact Radio.’
Oprah getting own network
In fact, OWN, as in the Oprah Winfrey Network, will be its moniker. No word yet on whether it will migrate across the border. But for advertisers, says Sunni Boot, being seen with the Big O guarantees ‘greater loyalty and engagement of the viewing audience.’
SAG Awards to go on, red carpet and all
While nixing other such glamathons during the ongoing writers’ strike, the WGA said OK to SAG. SUN TV will carry the whole shebang on Jan. 27.
New air dates for Murdoch Mysteries
The new batch of Victorian-era crime stories, with Yannick Bisson succeeding Peter Outerbridge as the brainiac detective, will roll out across the country later this month.
Opéra de Montréal staging hirsute promo
Free publicity will be pretty much guaranteed tomorrow, when the savvy org pumps its upcoming Barber of Seville by having the city’s coiffeur to the stars give free shaves while soloists warble Rossini.
Pattison Outdoors inks deal to offset billboard emissions
The billboard biggie has purchased enough renewable energy certificates to equal planting 335,790 trees or taking 672 cars off the road.
BRC names ’08 board
David Phillips, VP of BBM Analytics, is returning as chair of the Broadcast Research Council.
CBC bows Steven and Chris daily talker on Monday
Already a huge brand, the original Designer Guys are set to arrive Jan. 14 with live studio audiences, celeb interviews and features ranging from home décor to fitness, fashion, cooking, entertaining and relationships. Too bad agencies weren’t alerted to the plum opp.
CP24 bowing 5 pm newscast
When Live At 5 premieres on Jan. 14, it will be the earliest daily TV newscast in the Toronto market.
Way too early to write off virtual worlds: Joel
Mitch Joel, president of Montreal’s Twist Image, is MiC‘s final pundit in our year end/new year’s series. If you missed any of the other think pieces, check out the links at the end of this story.
Notes from the media landscape: Swiffer soliciting CGC
P&G’s Swiffer brand has launched a contest inviting consumers to post videos on YouTube featuring themselves ‘breaking up’ with outmoded cleaning techniques.
Canada AM expanding to six hours, all live
Beginning Jan. 28, CTV’s venerable morning show will produce programming from 6 am-12 noon ET weekdays, so local stations across the country can join the live action between 6-9 am local time.
‘My-dentity management’ the next big challenge: Feldt
Today, David Feldt, managing director of the Toronto office of the digital marketing communications agency Organic, offers what he terms a ‘snapshot’ of the interactive realm circa 2008.
