Terry Poulton
Sears back as top radio advertiser: Media Monitors – Dec. 31-Jan. 6, 2008
While Sears spent its way to #1 status this week, several other brands that aren’t usually among the top 10 made spectacular climbs.
Znaimer takes over boomer-gen mag, org
Looks like mighty Moses, who has just acquired CARP, wants to do for fogies what he did for youth with the Citytv machine. At least one media strategist is hopeful that ‘we’ll have a new MuchMusic phenomenon on our hands.’
Online video to reach critical mass in ’08: Heavy.com’s U.K.
As the year gets underway, today’s pundit – David U.K., VP/GM of the online video brand – warns marketers that the online audience is now savvy enough to recognize when an experience is sub-par – and not specifically developed branded entertainment.
BBM Snapshot: Office supply store shoppers mean business
They number 1.7 million in Canada, and are frequent Yellow Pages users.
Showcase to stream faves, bow new and returning fare
Season five of The L Word and the first three seasons of Queer as Folk will arrive on alternative screens. Meanwhile, the net is set to premiere Damages, Tittybangbang and Saxondale, and Showcase Diva’s got The Bad Girls Club.
Social networks a boon to marketers: Braunston
Facebook and its online ilk are nothing less than ‘ready-made focus groups,’ says today’s new year’s pundit: Carat Canada communications strategist Andrew Braunston.
Promo for CBC’s MVP reaching hockey fans at the game
What better way could there be to whet appetites for an upcoming series that’s all about the lives of hockey players and their ‘desperate’ wives?
Transcontinental acquires L’Autre Voix
The weekly newspaper serves residents and businesses located in the area east of Quebec City.
Rome to air on History
The first two seasons of the award-winning series bow Jan. 14, preceded by a week of themed programming.
Doritos empowers Canadians to vote on Super Bowl competition
It’s a first, and so is the opportunity to actually see the resulting ad during the big game.
Nearly all major demographics now reachable online: Barbuto
Nick Barbuto, Cossette Communications’ director of digital solutions, is hoping that this year ‘we can finally say goodbye to the term ‘TV spot’ and hello to the more pliable term ‘audio/video execution.”
CTV snags Mad Men
The net is the first conventional broadcaster in the world to acquire the rights to the ’60s-era critical favourite. Will there be a feeding frenzy among advertisers?
Traditional broadcast-buying role to change: Forster
And today’s new year’s pundit, PHD Canada president Fred Forster, is also seeing ‘a fundamental shift that amounts to a ‘media Berlin Wall.”
Weston, Neilson awarded ParticipACTION logo
Neilson’s dairy products and Weston’s Wonder+ bread are the first consumer products to be allowed to sport the pro-fitness insignia.
CRTC chooses Bell for Do Not Call contract
The list is set to launch at the end of September; funding will come from telemarketers who opt in.
