Terry Poulton
GameTV to offer prizes just for tuning in
The digital newcomer premieres tomorrow as the only channel in Canada giving viewers a crack at a grand a week, plus other prizes.
Mobicos climb radio spenders chart: Media Monitors – October 15-21, 2007
Bell Mobility climbed 10 spots to place second on the chart, while Rogers Wireless zoomed from #84 to #4.
Canadian Iceberg Vodka honouring military troops and families
The company’s largest-ever national consumer promotion will run in more than 3,300 stores, plus Royal Canadian Legions and military mess halls.
Canadian Geographic increases pub sked
Beginning next month, the flagship magazine will jump from four issues per year to six, and its Travel title will become a quarterly.
DDB, Astral, Zoom help combat T.O.’s gun violence
Hard-hitting OOH creative was unveiled yesterday at Toronto police headquarters.
SickKids campaign features webisodes, real people
Ethos JWT’s new initiative for the renowned Toronto hospital is all about a spectrum of heroes.
Miele chooses new OBN tri-vision board
More than 1.6 million weekly commuters will pass by the appliance biggie’s new campaign for energy-efficient washers and dryers.
Citytv, Omni moving to edge of Yonge-Dundas Square
Rogers chose the former Olympic Torch complex because it ‘portrays the local urban and diverse character’ that complement its TV nets.
More marketers strutting their stuff at L’Oréal Fashion Week
Every show this week is kicking off with a model clad in a revamped UPS uniform – and that’s just one of the ways ‘butch’ brands are sharing the limelight this year.
Pizza Pizza wafting Grey Cup fans to virtual stadium
To boost awareness of its brand’s association with the big game, the chain is enabling football fans to virtually get in on the action.
Boxer Media hires Lenihan
She will be account director for women’s and shelter categories.
Which new Hugo Boss scent is sexiest?
Guerrilla teams will soon be staging street squabbles on the topic.
Staples helping women entrepreneurs think big
The office supplies biggie is now the signature sponsor for an initiative that’s aiming to connect with Canada’s female business owners.
Wine: Nielsen Media Research Spend Trend
There may or may not be veritas in vino, but here’s the truth about where wine ads are ending up.
Seagram’s chooses cab-vertising
The liquor company’s new Vodka Spritzer is reaching about 130,000 captive consumers per month, thanks to Showcase Media’s back-seat touch-screens.
