Terry Poulton
Captivate adding suburban venues, more ad options
Digital at-work ad opps will no longer be confined to downtown elevators or standard displays.
Dove’s real beauty program expanded
First it was the body; now it’s hair that’s getting a self-esteem makeover.
Delvinia developing Insight Engine
And it’s brought in market research vet Heidi Wilson to help articulate the strategic purpose of analytical queries and turn the results into actionable insights.
Notes From the Media Landscape: Taco Bell using consumer avatars in TV spot
In its first stab at consumer-generated advertising, the fast-food chain is breaking new ground.
Canpages ‘reinventing’ phone directories
And it’s offering ad opps in both the print version and its upcoming national search engine.
Bacardi animating global campaign with graffiti-thon
This weekend, as part of the rumco’s international initiative, graffiti artists will festoon a Toronto tavern.
Canadian Tire splurges with summer-long experiential marketing
NASCAR fans across Canada will be treated to the next best thing to actually racing.
Media Strategy Forum announces stellar keynote speakers
A star from Starcom MediaVest will kick off the event and another, from JWT, will wind it up on September 27.
MangoMoose blitzing city streets for Malibu Rum
Ever heard of ‘poster sniping’? It’s just part of what’s being done for Malibu Rum this summer.
Best Buy shopping for new media agency
Due to client conflict, the electronics biggie is saying adieu to The Media Company.
VW scraps Eos marketing campaign
Its snappy convertible was named one of 2007’s sexiest cars, but Volkswagen Canada felt forced to keep mum about the honour.
Smarties staking its colours on CGC
Not only are consumers being invited to redesign packaging for the popular candies, but the box is going colourless until somebody comes up with a winning re-do.
RBC first Canadian bank to leverage GPS
No, it’s not trying to keep track of its money. It’s getting brand exposure by mapping all its North American branches and ATMs.
Media Contacts nabs KLM account worldwide
The interactive arm of Havas Media beat out 14 other agencies.
CFL challenges Canadians to manage their health
And they’re driving the effort with a contest whose winners will train with a football star and take in the Grey Cup.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
