Terry Poulton
Branded beer just in time for the Stampede
When the 95th Calgary Stampede kicks off today, one of the city’s top country radio stations will be front and centre with its very own brew.
VIA Rail leveraging CGM big time
The national railway is actually inviting consumers to redesign its ads.
Will Canadian edition of RD follow US lead and sell back cover?
MiC checked and the answer is no – for now.
Inaugural Arab festival offering brand opps
An event organizers are calling the ‘Woodstock of the Arab world’ will animate Old Montreal in mid-August.
And now . . . boozepodcasting?
It’s yet another groundbreaker from marketing-savvy LCBO.
‘Za not just for eating anymore
It’s also for reading, thanks to Pizza Pizza.
HBC leveraging auspicious date
In the approach of once-in-our-lifetime 7-7-7, the venerable department store chain spied an opportunity to make like Cupid.
Cheeky 3D board brings down-home touch from down east
In a novel use for the common clothesline, a message from Newfoundland & Labrador is meant to evoke air quality envy in Toronto drivers.
New ‘hybrid’ energy drink arriving from Montreal
Clad in branded gear to match cans of GURU, zippy sampling teams will roam streets, parks and events demonstrating the beverage’s purported power.
Canadians now using net searches for 98% of online buying
Google Canada says we’re on the net almost 40% of our spare time, Monday to Friday.
Most Valuable Canadian Brands Index 2007 released
It seems Canada’s 50 top brands are worth $74 billion.
What a Canuck judge is expecting at Cannes
Just before the 54th Cannes Lions International Advertising Festival got underway yesterday, MiC spoke with Chris Staples, who’s on the Press & Poster panel. And through the week, we’ll bring you impressions from others in the Canadian contingent – not to mention all the big prize news as it happens.
Toronto campaign targets gay American travellers
Queer, but not yet here? (To paraphrase a slogan that’s bound to be heard in T.O. during this week’s Gay Pride events.) The city’s issuing an invitation to come on up.
Nintendo Wii and Smart car team up for streeters
This week, a fleet of tiny, Wii-enabled vehicles will start roaming Canada’s major cities.
Brilliant: Nokia sparks interest in its music assets – with silence
LOUD is what the throngs who take in the MMVAs are guaranteed to be. So why not toss in some glitzy respite?
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
