Terry Poulton
Notes from the Media Landscape: Nike makes lemonade out of nasty Imus lemon
Inspiration for a doozy of an ad arose out of the ashes of shock radio jock Don Imus’ infamous career.
Ad mascot mingles with Mickey
By special invitation, the Roaming Gnome is appearing at Epcot Center’s international flower show and even producing an online diary about his adventures.
Sunsilk and MuchMusic staging wig-out contest
Deets are still under wraps about a big payoff for the co-branded initiative, but here’s the skinny on phase one.
Taxi adds taxis to campaign for Calgary radio station
The ambitious effort includes not only spots on such TV biggies as CNN, but something new for Calgary – ads in city cabs.
PHD celebrating Creativity Week with inspirational brain teasers
With Leonardo da Vinci’s 555th birthday as a touchstone, Creativity & Innovation Week in Toronto is underway, and one of Canada’s biggest media agencies is determined to tweak everyone’s grey cells.
Cheeky Square One campaign challenges downtown T.O. on its own turf
The suburban shopping mall is launching its $40 million facelift with not only a conventional media campaign and an enticing contest, but also a street mural smack dab in downtown Toronto.
MiC K.I.S.S. Pick: Duncan Hines invites CGM with cupcake contest
To prod Canadians and their offspring oven-ward, the baking biggie invited online postings of photos of youngsters getting busy in the kitchen.
Media Experts tees off with TV campaign for golfer rewards
As its new AOR, Media Experts showed the RCGA how to get in on the PGA tour action.
Astral acquires number-one radio status, all of MusiquePlus
It’s official. Speculation in late February that Astral Media would swallow up Standard Radio, thus becoming Canada’s largest radio behemoth, is now fact.
Toronto Life magazine snags leading role in downtown ad square
Ad opps are already on offer for the giant screens adjacent to Toronto’s Yonge-Dundas Square. Originally dubbed Metropolis, the Ginza-like area is being rebranded as Toronto Life Square.
And now, consumer-generated snacking buzz
Dare Foods is rustling up ‘Snack Champions’ to sample and promote Simple Pleasures cookie bars. And yes, you too are eligible.
Whirlpool whomps up a sudsy triple threat
The appliance biggie has come up with an enviable combo: an attention-grabbing exhibit for a major consumer show, an engaging online auction, and a hefty contribution to a charity that’s appropriate to its stock in trade.
Astral goes viral (but not virtual) in billboard competition
Last year’s ‘My Toronto Is…’ contest for art and design students was such a hit that the locals are being invited to get in on the action this time around.
Nicoderm’s cautionary tale hits YouTube, shills on eBay
Building on the insight that folks trying to kick nicotine tend to get a tad tetchy, JWT got to thinking about what they might do when in extremis.
When a car wrap is too subtle, now there’s 3D
Why should a brand stop at two dimensions now that it can burst into a third, as Mentos just did down south?
- Some GroupM Canada senior executives have left the agency
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
