To boost awareness of its brand’s association with the big game, the chain is enabling football fans to virtually get in on the action.

GlobeLink.ca is offering media professionals a crack at winning a trip for two to NYC.

Telus and Warner Music are offering fans of the legendary rock band exclusive song downloads.

Almost half of Canada’s small and medium-sized businesses are choosing cyberspace over traditional venues.

Brand-supported and free to Canadian gamers, this drive-and-shoot experience integrates customizable cars and characters from Yaris ads.

Gary Sinise’s character is set to chase a killer’s avatar on the site in two upcoming episodes of CSI: New York.

The publisher is launching an innovative online hunt for the ice fox in a bid to seed interest in The Frozen Thames.

The Comedy Network’s returning show pitting playa versus playa is getting interactive for its second season online.

The timely reports address both measurement of ad impressions on rich Internet applications and how best to deliver brand messages to online gamers.

Yellow Pages Group is reselling Google’s AdWords as part of its local search ad offerings.

The deal: buy snack packs, download free tunes from Puretracks.

Have Canadian broadcasters lost their enthusiasm for digital? Senior execs in charge of digital media at the major broadcasters are leaving faster than you can say ‘convergence.’

Palm’s Treo brand is getting in on film fests ‘for the time-deprived.’