Interactive
Fluevog tries user-generated media buys
Fluevog asks Fluevogers: If you were a shoe, which mag would you fit in?
iGotcha launches interactive Garage window
Window shopping just got a lot more engaging at one Montreal retailer’s patch of sidewalk.
Earth to Mars: Discovery is ready for take-off
In the spring, Discovery promised its fall Mars blitz would be the biggest programming event in the channel’s history. With premiere dates locked, the blitz is backed up online and in print.
DDB begets Web 2.0-concept Radar DDB
Aiming to ‘revolutionize the traditional agency model,’ DDB Canada has launched what it considers a unique social media marketing catalyst.
Hilroy going all out with back-to-school marketing
The Canadian manufacturer has launched its first website and lined up eye-catching TV opps.
CRTC: new media, digital growing
TV viewership was down last year, while Internet-on-cellphone and other new media continued to rise.
Fido seeks lookalike pooches and owners
And the winners of the online casting contest will get to star in an upcoming campaign.
SMG snags global Ford contract
Social Media Group has bagged another biggie to escort into the social networking sphere.
Nick, Microsoft plug into global study on kids and tech
The ground-breaking report contains data on 18,000 youngsters in 16 countries.
Frito Lay making enviable waves
Its campaign for SunChips is pretty much as integrated as it gets.
Spacing launches ‘MyToronto’ UGC ad contest
The Toronto-based mag is urging readers to do better than the ad agencies when it comes to marketing their city.
Canpages ‘reinventing’ phone directories
And it’s offering ad opps in both the print version and its upcoming national search engine.
Sharp goes after Canadian golfers online
Sharp is targeting hardcore golfers with a new prize-packed online contest.
Op-ed: Your brand needs an immune system
The brand-busting power of a single disgruntled consumer used to be negligible. Thanks to social networking, that’s no longer true.
JumpTV surges ahead with sports strategy
Toronto’s ethnic Internet TV broadcaster is paying millions for US sports properties – and then going even farther afield.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
