Interactive

Smarties staking its colours on CGC
Not only are consumers being invited to redesign packaging for the popular candies, but the box is going colourless until somebody comes up with a winning re-do.

RBC first Canadian bank to leverage GPS
No, it’s not trying to keep track of its money. It’s getting brand exposure by mapping all its North American branches and ATMs.

GlobeandMail.com launches 1K-a-day campaign
Today, the G&M is rolling out new features and calling attention to them with a $1,000-a-day contest.

CFL challenges Canadians to manage their health
And they’re driving the effort with a contest whose winners will train with a football star and take in the Grey Cup.

Rogers, WFN staging ‘catchy’ contest
‘Adopt an Angler’ is extending hope to sad folks whose self-diagnoses indicate Deprived Angler Disorder.

Sir John mixes models with politics
A new online magazine, named after our first PM, is going after the 25-55 demo with coverage of pols and femmes.

Travelocity bows viral photo contest
And Black’s is getting in on the action as Canadians are invited to share their travel photos online.

AOL picks up Dictionary.com and sister sites
Three of the most popular commercial-free reference sites will soon feature ads served up by AOL Canada.

Future Shop bows online social community
In a first for a Canadian technology retailer, the consumer electronics purveyor has launched the Community Forum, complete with English and French avatars.

CanWest boosting integration strategies
Creating the new position of promotions manager is meant to help bridge the gap between promotions and advertising.

QR marketing finally here
Already a major hit in Japan, quick-response codes in outdoor venues are being tested in Toronto by Dentsu for Vespa.

MTV, film fest, Motorola power UGC promo
MTV is airing ads made with Motorola phones in a bid to get Canadians making mobile films in time for TIFF.

Click here to reach home makeover mavens
The recently launched HomeInteriorGuide.com expects to top 30,000 unique visits soon.

Slice teams up with ChickAdvisor for podcast
ChickAdvisor.com’s video podcast concept asks women, Where Did You Get That? Slice.ca liked the idea enough to back it.

VIA Rail leveraging CGM big time
The national railway is actually inviting consumers to redesign its ads.