Interactive

Canada’s first personalized weather service to launch
Wondering what to pack for that upcoming trip to the cottage or wherever? You’ll soon be able to check out the temp on ‘Forecast 4 Me.’

Olive extends its branches
The rapidly expanding online ad network Olive Canada has added Francophone parenting website mamanpourlavie.com to its roster.

Women eager to define themselves
In just two weeks, 30,000 women visit Medicis’ defineyourself.ca online community, where they find alternatives to the Dove real beauty approach.

CBC unveils UGC-fueled Exposure
The premise is eerily close to one of the other nets’ summer blockbusters, but the ceeb is putting its own bid in on the search for the next great filmmaker.

Sears trying CGM for Christmas catalogue
Consumers can go online to sears.ca and choose a Wish Book cover.

Metro adds weekly movie section
There’s something new in today’s issue of Canada’s largest free daily newspaper.

BlogTV.ca reels ’em in
Alliance Atlantis discovers that Canadians really do want to host their own live video blogs.

AOL launches online music channel
The interactive biggie is offering customized advertising packages targeting desirable audience sectors.

Air Miles contest offers DIY prizing
First they asked members what they wanted, then they flagged retail partners by designing a contest around the consumers’ wish lists.

Sun Media beefs up Autonet.ca
Sun Media is taking its Autonet.ca brand into the pages of Sun newspapers across the country, while the online destination is getting more video and interactive content.

Ford driving designers to the Edge
Whether or not we call it DGM – designer generated media – the automaker will award $5,000 for best vehicle-inspired fashion get-up.

Corus streams ads to millions of kids
Broadband content from YTV and Treehouse just got friendly with sponsors.

Smirnoff inviting CGM in new global campaign
Consumers are being offered the chance to write themselves into the booze behemoth’s brand story.

MySpace launches Canadian site
Today, Canada joined the US, UK, Japan, France, Germany, Australia, Ireland, Spain, Italy, Mexico, Netherlands and New Zealand as countries that now boast their very own national portals.

Brand opps on offer for Rogers Picnic
Hot bands are lining up to appear at a cool event in an offbeat venue, and marketers are being invited to partake of the scene.