Interactive
Posting ads on AOL Radio reaches Canadians at work
Advertisers can now fine-tune their audience with commercial-free radio, thanks to the newly launched AOL Radio (aol.ca/radio), a no-charge music service featuring 170 different stations.
Fjord cracks comedy YouTube
for Just for Laughs
Cossette Communication Group’s web agency has developed an interactive, file-sharing web community for comedy pros and amateurs alike. In both official languages, they’re calling JustForLaughs.com a first in Canada.
Go ahead, put your own vid on Much
Teens with aspirations of directing their own music videos and actually getting them on the air – at least for 60 seconds – are being challenged to do just that. MuchMusic is opening the airwaves to content coming in online, and SportChek is in on the action, sponsoring the online showcase.
Book marketers catch up – and surpass – peers in online buzz plot
Book publishers were laggards in the digital revolution until recently. But now – as shown by HarperCollins Canada’s promo for Michael Crichton’s new novel – they’re making up for lost time by leveraging their literary assets to engage readers deeply.
‘Word of mom’ campaign heats up Cuisinart’s kitchens
Cuisinart is about to blend its online integration at UrbanMoms.ca with live chefs. Member moms in major urban centres won’t just be sharing product-related info at the site. They’ll be bringing it into their homes for branded kitchen parties – just one more thing to talk about online. Sounds circular, doesn’t it?
Canadians responsive to Internet advertising – BBM Media Snapshot
How effective are online ads? It says a lot that 1.1 million Canadian Internet users – 6% of the total population – clicked on at least one cyber ad during the past seven days.
Viral CGM spots now inspiring imitation by agencies
To say the CGM tail is now wagging the agency dog would be vast overstatement. But the fact is, creatives are not only checking out what consumers are posting on YouTube, at least one is imitating a popular clip with a wowser of its own.
Brands jam with fans for
Canadian Music Week
Rogers Wireless is the umbrella sponsor for the upcoming 25th anniversary of the annual cluster of music-related events. But chances to connect with mostly youthful audiences, at concerts and during broadcasts, are available.
Star appoints managing director, online advertising
The Toronto Star likes this former Stockgroup Media ad sales director so much that they created a job just for her.
Bring on the interactive mall floors!
OOH is about to get more interesting, not to mention engaging, as shoppers are introduced to interactive floor advertising and gaming experiences. It’s the kind of thing you pay attention to, even when you’re not the one dodging tarantulas or sinking basketballs.
BC Hydro’s holiday campaign literally pedals energy efficiency
DDB Canada came up with a powerful way for BC Hydro to promote energy efficiency during the holidays. They invited passersby to pedal bicycles to produce enough electricity to light up saucy snowmen and trendy trees.
As CGM revs up, anybody
can get in on the act(s)
Consumer-generated media is taking a quantum leap thanks to American Express – which is inviting all and sundry to post their own stories in the online versions of magazines, and even virtually interact with a celebrity comedian.
CBC and TSN join interactive roster
The two broadcasters are moving in on Bell ExpressVu subscribers in pursuit of the holy grail of programming – give customers what they want to see, when they want to see it, in a fully-interactive and on-demand environment.
VisionTV toys with UGC in holiday contest
In the past, VisionTV’s holiday contests haven’t been all that engaging beyond the traditional sense of getting viewers to enter to win a DVD or a trip to Italy. But Canada’s multi-faith net is now asking for uploads in a cautious test of the user-generated waters.
Content surfing in the back of a taxi
Want to reach people between point A and point B, the ones who may be looking for a reason not to chat with the cabbie? Well, Captive Media Networks is going national with its engaging follow-up to the act of flagging down a taxi.
- Some GroupM Canada senior executives have left the agency
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
