Interactive
Shaw Direct adds online VOD
The mediaco starts putting its content to work with the launch of an online TV and movie library.
Kids’ digital media usage continues to rise: study
The latest reserach from the Joan Ganz Cooney Center indicates that children as young as two are becoming adept at media multi-tasking.
Best Buy puts customers in the crease
The retailer has launched a 3D augmented reality hockey game for Quebec and BC.
EMI Music seeks new Bieber
A new platform that serves up ad opps allows hopeful musicians to create their own mobile site and post their stuff online.
The CTC puts Canada on the map
A new display ad strategy from the Canadian Tourism Commission melds Google Maps and Street View with rich media.
St. Joseph Media acquires Torontoist.com
The Toronto-based publisher will handle ad sales for the well-known blog.
Cadbury loads a ‘Cad-apult’ for Creme Eggs assault
Canadian consumers can fire kamikaze candy at Google Maps in Cadbury’s new interactive game, ‘Return of the Goo.’
Telus launches Facebook IPTV app
The telco is getting into the TV app game with its Optik IPTV service, allowing viewers to comment on TV shows while viewing them.
Adidas is ‘All In’
The brand is launching a global campaign promoting its sports, style and street lines together for the first time.
Digital hits the aisles: part three
In this strategy magazine media feature, writer Jonathan Paul reveals the new digital landscape in today’s retail environments and Starcom’s Robin Hassan talks ROI.
CMDC Conference: ‘Change sucks’ but is it good for the media industry?
Media executives discuss major transformations in the industry and how to successfully guide brands through them.
Feature: Digital hits the aisles, part two
In this three-part strategy magazine media feature, writer Jonathan Paul reveals the new digital landscape at play in today’s retail environments and how RBC, Bell and Vidéotron are using it.
Canadians still lead in online engagement: ComScore
The measurement co’s annual Canadian Digital Year in Review reveals a snapshot of Canadians in 2010 and predicts the digi trends of 2011.
ING Direct pays strangers’ bills
The brand is promoting its Thrive account with a national media buy and an unusual experiential campaign.
Corona looks to turn Canadians into limeys
The Molson-distributed brand is giving away a million limes to remind Canadians that its cerveza isn’t just for summer.
