Interactive
The Toronto Blue Jays swing for the fences
The ‘Hustle and Heart 2.0’ campaign will introduce the young Jays lineup to the city, and seeks to build on its social media success last season.
Doritos fans write the end
BBDO’s Tim Welsh talks about the early response to Doritos’ latest campaign.
Danone gets to the heart of the matter
The campaign for its Danacol drinkable yogurt launches during Heart Month.
Oreo face(book)s off against Lil Wayne
The Nabisco brand’s attempt to win a Guinness Book of World Records record for the most ‘likes’ on Facebook in 24 hours finds a surprising adversary in its quest.
Rogers’ earnings off slightly in Q4
The company’s wireless division continues to grow, but the fight for mobile customers takes a chunk out of profits.
PHD gifts hugs for charity
Celebrating its 21st anniversary, the global agency is hosting charity events in cities around the world, including Toronto and Montreal.
Glenfiddich to launch its biggest Canadian campaign in years
The single malt purveyor is reaching out to those with a pioneering spirit in its new ‘One Day You Will’ global campaign.
GoodLife’s magazine gets fit for the web
New Balance is on board with the launch of Optimyz Interactive, reaching out to its sporty target with interactive ads.
Breaking up isn’t hard to do: Virgin Mobile
The telco’s anti-Valentine’s Day campaign features a break-up expert to assist Canadians in the dirty deed.
Web, phone subscriptions outpace cable TV: StatsCan
The org’s 2009 ‘Cable and Satellite Television Industry’ report shows cable operators earning highest profit margin since 2000, led by increases in telecom subscribers.
Gorilla Nation adds six in Canada
The mediaco expands its Canadian sales team, looking to those with media agency experience for senior roles.
Teletoon brings back its Pilot Project
The cartoon channel is reaching out to pros and amateurs alike in a search for the next big show.
HuffPo deal will change AOL Canada, says Moysey
The Canadian arm of the company adds 700,000 unique visitors to its network as part of the Huffington Post acquisition – and launches a sassy OOH ad too.
Jacob focuses on Facebook
The Montreal-based retailer is investing its entire external media budget in Facebook ads that push to a contest.
BCE shakes up CTV
Shake-up includes departure of John Gossling, Paul Sparkes, Susanne Boyce and Alon Marcovici.
