Interactive
Shaw refinances
The mediaco is refinancing debt at a lower cost following the Canwest acquisition.
MiC Picks: Three things with David Jones
The new VP of social strategy at Proximity Canada shares his thoughts on the most brilliant media executions of late.
App-etite: Canadian Red Cross solicits donations to go
The aid relief agency is hoping that peer-to-peer pressure will spur people to donate.
AOL hires new director of ad products
Leanne Gibson will be focusing on the network’s yet-to-be-released Project Devil format, as well as video and mobile.
Initiative to launch global charity campaign
The Mediabrands agency will roll out ‘The World Smiles’ in 50 markets worldwide to support Juvenile Diabetes research.
2010’s top five ‘One Things’ from Radar DDB
The team’s best finds of the year include Arcade Fire, Lance Armstrong and the Old Spice guy.
Empirical rebrands as Mash Media
Media veteran and Mash CEO Stephen Tapp talks to MiC about the changing face of media and how it shaped the agency’s new mandate.
Schick Canada sponsors Global app
The razor and gel company is promoting its Hydro brand with the four-week sponsorship.
App-etite: LCBO takes its elephant mobile
Ontario’s liquor board is spreading its CSR initiative onto Facebook and iPhones in an attempt to get people to speak out against drinking and driving.
MiC Blog: Surviving the ‘Media Bermuda Triangle’
In this two-part blog, Starcom Canadian digital group head Robin Hassan shares her experiences at the iMedia Connection Agency Summit this week in Phoenix, Arizona.
Netflix.ca boosts TV content
Programming added to the online streaming service includes Weeds, The Big C, Saturday Night Live and The Tudors.
FanXchange finds a second home
The online ticket marketplace is spreading onto sports websites to build the brand.
Crucial consumer trends for 2011: a media perspective
Carat’s Alastair Taylor provides food for media thought on Trendwatching.com’s top 11 consumer trends for 2011.
App-etite: Sympatico brings Santa to life
The portal has created an app that puts the power of customizable Santa videos in parents’ and family members’ pockets.
App-etite: Air Miles app takes off
The incentive rewards program landed on smartphones this week, giving collectors a more convenient way to access account info and location-based offers.
