Interactive
Yahoo! builds app with Zoocasa
The portal and the real estate channel partner to offer Canadians instant access to home listings through Yahoo! Canada’s homepage apps.
Google lights an Arcade Fire
Backed by Google’s latest Maps technology, Canadian rock band Arcade Fire is performing in your childhood neighbourhood – literally.
CWIF warns customers to ‘ignore the door’
The water heater rental company is using social media and online videos to warn customers of the perils of dealing with door-to-door salespeople.
APTN’s Animism gets AR treatment at Fan Expo
The broadcaster promotes its sci-fi show with an AR and OOH campaign targeting comic book fans.
App-etite: Adopt a pet with Petango
Pethealth VP, marketing, Susan Arts tells MiC about the company’s new app that helps people adopt animals and find their lost pets.
2 for Couples launches iPad edition
The iPad app, whose sponsors include Absolut and Bodum, allows the magazine to reach a US audience and embed ad video.
LouLou hangs with Beyond the Rack
The magazine’s readers are encouraged to become members of the online shopping site for exclusive deals in a partnership that is promoted online, through contesting and in print.
ABC releases mobile audit report
Publishers can use the new, standardized report to provide advertisers with audited mobile usage stats.
Sponsors dance to the SYTYCD beat
Even the pens judges use to take notes will be branded (Paper Mate) in this sponsor-filled season of So You Think You Can Dance Canada.
TSN names new ‘king’
Stewart Johnston is named president of TSN in place of Phil King, who moved to CTV as EVP of programming last week.
Gorilla Nation to rep South Asian Life
The online ad sales firm has signed a deal to represent Canada’s largest ethnic website, SouthAsianLife.com.
Online reality show makes millionaires
A new online reality show created by a Canadian consulting firm shows aspiring entrepreneurs how to make a million bucks.
Graham Moysey to lead AOL Canada
AOL wants to expand its presence in Canada by creating new content channels and developing a hyper-local presence, Moysey explains.
Yo Gabba Gabba! launches Facebook-integrated contest
Through a social media contest, fans can win the chance to have their talents on display during the Kia-sponsored live tour of the show.
Postmedia names Brouwer to exec team
The former Metroland Media VP will head Postmedia’s Business Ventures division.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
- MiQ becomes CFL’s first programmatic media partner
