Interactive
Dove gets fresh with CTV.ca this summer
In a first for the channel, CTV is adding webisodes like Jason Priestley’s The Lake and a new show from LonelyGirl15 to its website, as well as a customized online channel from Dove.
Nationalpost.com to launch Women Executives section
In partnership with Women’s Executive Network, the National Post will launch a new online section dedicated to stories about women in business and a run cover story about powerful female execs in FP Magazine‘s December issue.
App-etite: Tiffany & Co. sizes up ring buyers
Tiffany & Co.’s Carson Glover shares the strategy behind the company’s new iPhone Ring Finder app.
IPF doles out $1.2 million for webisode productions
Eleven new series will be supported by the Independent Production Fund – two have already found homes on Showcase.ca and Bite TV, and are seeking sponsors to integrate into the plot.
Toronto – G20 host with a toast, from Mott’s Clamato
A new cocktail named World Welcomer was created to honour the city stepping up to host the G20 in the ongoing Mott’s Clamato campaign naming the Caesar as Canada’s National Cocktail.
Don’t stop the presses: Why the iPad won’t save magazines
At the Toronto iP3 Forum, Transcontinental’s digi VP Dominique-Sébastien Forest explains why he’s taking a wait-and-see approach to developing iPad-specific apps for Transcon’s magazines.
Indigo encourages novel democracy
The retailer has launched its first-ever Teen Read Awards, a web-based contest designed to engage youth with the brand and get them talking about titles beyond Twilight.
Marketing budgets to shrink for media & entertainment
According to a new Ernst & Young global survey of CFOs on the media and entertainment industry, there will be growth in new distribution channels but marketing and branding could fall victim to cost-saving measures.
**FLASH** Cannes: Canada picks up two more Lions
Grip picks up a Silver in Cyber for its agency website, while Leo Burnett garners a Bronze for work with P&G.
New York Fries calls out annoying FB friends
A New York Fries campaign attempts to put an end to incessant commenting and shirtless party photos – while engaging the brand’s Facebook fan base.
ING targets young savers
The FI’s Planet Orange program for kids gets a promotional boost with an online game and contest and a summertime media buy to promote it.
Real vs. Fake Lake? Jump in, says LifeExperiences.ca
After erecting a billboard that pokes fun at G20’s ‘fake lake’ controversy, LifeExperiences.ca was approached by a beer brewery who wants in on the joke.
A Post-it finds its daddy
Celebrating the 30th anniversary of the invention of the Post-it note, a Canadian creates a short film about one sticky’s search for father/inventor Art Fry.
New study finds world of content opens for kids after age eight
A new Ipsos study on kids and families’ media consumption habits reveals the point at which parents begin to yield to their kids’ desire for media-playing devices.
Brazil win over North Korea attracts 1.2 million
The Ivory Coast vs. Portugal draw was the most popular game online with 325,884 streams.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Media leaders concerned ad spend not going to Canadian media
- Havas Media Canada makes three senior leadership appointments
- Upfronts 2025: Fox announces significant investment in sports
