Interactive
PartyPoker.net woos with Aston Martin, Ferrari
The online gaming site is targeting men with a new ‘Drive the Dream’ promotion through a TV buy, OOH executions and a sponsored print pullout with the Toronto Sun.
ABC expands digi, buyers committees
The Audit Bureau of Circulations buyers’ and digital advisory committees add 11 new committee members, including Lynette Whiley of Mindshare and Jennifer Holgate of SMG.
CBC gears up for World Cup
Ad inventory is ‘really close’ to being sold out as the network gets ready to airs its exclusive 64-game coverage of the soccer tournament across CBC, Bold and online.
Tourism ‘cheaters’ storm Toronto and Montreal
Perceived rivals Tourism Toronto and Tourisme Montréal have ‘reconciled’ to launch a cheeky new campaign featuring ‘mobile hotel rooms’ – that also double as confessional booths – for urbanites in need of immediate absolution.
Dose offers up its content to go
The 18-to-34 targeted website has launched a new iPhone app to deliver its content to its increasingly mobile demographic. Ad opps are included.
Sympatico.ca launches new baby section
A French-language portal for young parents called Petite enfance debuted this week, targeting the mommy demo after the successful launch of a Pampers pregnancy calendar.
Amp Energy juices up office life
PepsiCo launches a new Amp Energy drink product with a multimedia campaign designed to engage consumers with robots, space invaders and raucous office workers.
Advertising meets film in FMOQ campaign
A family doctor shortage in Quebec is putting a dramatic strain on the health system, according to the Quebec Federation of General Practitioners, which has launched a media campaign featuring a documentary on life in a hospital.
Canadian Club seeks adventure – and aged whiskey
Kicking off a world treasure hunt at the ‘mummified’ home of a Toronto tribal art dealer yesterday, Canadian Club launched the first leg of a social media and experiential marketing push.
Smart shares love of learning
A first-ever media campaign by the educational brand encourages consumers to share their thoughts on their favourite teachers with a digital short film and a Facebook-centric approach.
Microsoft browses with confidence
The latest version of Internet Explorer is being promoted through an online and social media push from Microsoft, which is also a pledge-based donation campaign supporting the Kids’ Internet Safety Alliance.
Much and Tic Tac inspire Small Fun Revolution
The Ferrero brand’s digital campaign extends into the broadcast sphere with a content integration deal – involving custom-made spots – with CTV’s MuchMusic.
Telus thinks Pink – and local
The wireless brand needs mass support from female consumers for a new charity campaign, where the focus is raising money for digital mammography equipment for health centres across Canada.
Visa kicks off Financial Soccer
The credit co brings its global financial literacy game to Canada as part of its FIFA World Cup sponsorship.
Canwest papers sold for $1.1 billion
The winning bidder for the mediaco’s stable of newspapers is a group of creditors headed by current National Post president Paul Godfrey. Cross-platform media sales across broadcast and print ‘being worked on.’
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
