Interactive
Recipe site Viteunerecette.ca freshens up
The busy-mom-targeted site is opening up new brand integration opportunities as it debuts a refreshed look and more interactive features.
Pepsi set to refresh Canadians
The brand is set to launch its new social responsibility initiative, the ‘Refresh Project,’ to Canadians during the Juno Awards this weekend, marking the start of a year-long multimedia campaign.
Toronto FC turns fans on to TV
This season’s games at BMO Field are already sold out, but Maple Leaf Sports and Entertainment wants to remind fans that they can still watch all of the games live on TV. Bank of Montreal and Scotts Canada are signed on as sponsors.
Yorkdale puts shoppers in the app of luxury
In addition to helping shoppers find parking at the busy shopping centre, Yorkdale’s new mobile app keeps shoppers up to date on the latest sales and promotions.
Canadians not so smart about smartphones – study
A study from Toronto-based Delvinia reveals that Canadians are largely unaware of their smartphones’ more advanced features – and aren’t as concerned about it as you might think.
Score Media acquires Serie A rights
The iconic Italian football league’s games will now be broadcast exclusively in Canada by Score Media, with sponsorship opportunities for the multi-platform broadcast.
Toletta confesses to a bathroom obsession
The toilet seat-cover manufacturer takes a novel approach to marketing its products online, targeting the wannabe modelling community with a ‘Bathroom Confessions’ contest and online magazine.
Twitter’s ad model: #fail or #win?
Twitter’s new ad model should be about extension and engagement, but is it just Google AdWords by a different name? Canadian experts weigh in.
Energizer cruises with Canadian Tire
The battery manufacturer partners with the home-products retailer to promote cycling to Canadians with the Bike-a-Day contest, promoted nationally through online and in-store advertising.
BMW Mini jiggles back to TV
The pint-sized car is pulling a u-turn on its media strategy, coming back to television with the launch of its new ‘Be Mini’ campaign.
Malibu lets U design the bottle
Corby Distilleries’ Malibu brand has made their bottle a blank canvas for Canadian artists and designers, but consumers can also scribble in their own label in this social media campaign, launched today.
The iAd: Apple gets in the mobile ad game
Canadian media experts weigh in with their predictions for how Apple’s new rich-media mobile ad functionality will influence the mobile advertising landscape.
Bike for Beats rolls out in Ottawa
The inaugural media campaign for the soon-to-be annual event launches this week in Ottawa, using TV, radio and social media to build a support base for the University of Ottawa Heart Institute.
East Side Mario’s budda-booms back to its roots
After reviving its signature slogan and jingle for a recent contest, the Italian food franchise decides to stick with what it knows.
Hellmann’s counsels Canadians on real food
The foodco unleashes a national media campaign to announce an ingredient switchover.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
