Interactive
Payless boots up mobile marketing
A new campaign offering consumers discounts via text message marks the retailer’s first foray into the digital realm.
Amex, Starwood go social to launch co-branded card
In a first for American Express in Canada, the credit card company uses social media to lay the foundation for its launch campaign, with immediate results.
ING Direct starts big dialogue with small biz
The online bank is targeting a new sector of clients – small business – with a public-facing media campaign focusing on business benefits.
On the MiC with Microsoft’s Bill Buxton
The Microsoft exec gets on the mic the day before his CMDC keynote speech to share his thoughts on the media universe and what he likes to call the ‘society of appliances.’
Youth create online safety campaign
Developed by Microsoft Canada in partnership with the Boys and Girls Club of Canada, the campaign is the result of a national contest asking young people to create their own PSAs.
Dairy Queen Canada launches media blizzard
Dairy Queen Canada celebrates the 25th anniversary of its signature treat with a national tour and media campaign complete with its own fan club, the Blizzmanns.
Cmore connects print, online with shortcodes
The new service – which uses shortcode text messages to deliver additional content – is being beta tested with two Canadian daily newspapers.
Derlea spreads the love
The foodco embarks on a media campaign to promote its new line of spreads, while using the opportunity to promote the charity Spread the Net.
Koodo invites fans into the ring with El Tabador
A new interactive game brings Koodo’s El Tabador character to life on the brand’s YouTube channel.
ESPN’s Canadian digi-sales find new home
Toronto-based media solutions agency Crucial Interactive will handle Canadian sales for ESPN’s Digital Sports Network, which includes ESPN.com and international sites such as ESPNSoccernet.com.
McDonald’s makes nice with the ladies
The QSR launches its small-appetite-friendly McMini sandwiches with contest partnerships with two women’s magazines and a Canadian gossip site.
IAB Canada lays out direction for 2010
The organization recaps its 2009 achievements while laying out its strategic direction for 2010.
The Hockey News expands its mobile reach
The Transcontinental pub is launching a new VIP program for its mobile alert service, extending its reach with SMS-specific strategies and sponsorship opps.
MTV launches new digi-mag with Clean & Clear
Fora launches next week with a heavy promo push by the network. Ad space will remain unblemished by Clean and Clear’s competitors, as J3 has arranged a sponsorship monopoly for the first year.
Gatorade motivates sweaty Canadians
Mixed martial arts champion Georges St-Pierre has successfully defended his title as a Gatorade athlete, and the PepsiCo brand celebrates with a gritty video to air on TV and social media channels.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Media leaders concerned ad spend not going to Canadian media
- Havas Media Canada makes three senior leadership appointments
- Upfronts 2025: Fox announces significant investment in sports
