Interactive
Sirius, Best Buy team up to face the music
The retailer and the commercial-free satellite radio station have partnered on a Juno Awards-oriented contest supported by an in-store and online-facing media campaign.
The CBC gets Heavy
The broadcaster delivers short-form content past and present onto three new streams hosted by male-targeted lifestyle site Heavy.com.
PepsiCo teams up amid hockey fervour
Riding high on Canada’s gold medal wins, the media campaign behind its annual ‘Team up and bring home the cup’ contest boasts a new customer engagement strategy.
Caribbean Farms traffics black gold
The Canadian coffee co has started selling its organic Black Sunshine Haitian coffee to consumers – but they have to navigate the shady underworld of the drug trade (online) in order to get it.
Beef Radio goes live
The Beef Information Centre launches a podcast program to promote the benefits of healthy eating online.
Olympics’ media strategy a win, execs say
It was a cross-platform media event unlike anything Canada has seen before, and it was a winning formula, media agency execs say.
LCBO hosts virtual wine-tasting
A media-mix promoting the Malbec event includes online banner ads, newspaper print executions and in-store signage scannable by mobile phone users, which takes shoppers directly to the event landing page.
Tropicana creates land of the rising orange
The PepsiCo brand spent last month in Inuvik, NT creating a series of doc-style spots, and will debut the community-oriented campaign to the rest of the country during Olympic Closing Ceremonies this weekend.
YouTube launches Non-Profit Program
The program provides premium YouTube features to Canadian non-profit organizations, such as call-to-action overlays with deep links that are carried over even as videos are embedded in other sites.
In the rings: Samsung’s mega-media push
The electronics brand crafted a multi-Games experience with a campaign big on high-impact OOH with a focus on ‘maximum visibility,’ says the brand’s director of corporate marketing Howard Thomas.
BrandSpark: digi-media strategies to saturate 2010
The survey reveals that almost 90% of Canadian marketers intend to engage consumers through social media in 2010 – at the expense of traditional media budgets.
Joe gets an online refresh
Joe Fresh Style updates its website and introduces new downloadable tools, including the ‘Fashion Shaker’ outfit-making app.
In the rings: Panasonic plays Games in 3D
The brand gives consumers a sneak peek of its new in-home HD 3D TV in a busy sponsorship pavilion at Vancouver’s David Lam Park.
Mygazines carries mag e-versions to mobile
The online newsstand, which makes magazines and newspapers accessible online in the identical print layout, is now extending its reach through mobile.
Subway sponsors Family Guy mobile laughs
Canwest is hoping to match more sponsors to other mobile-friendly programming content in the future.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
- MiQ becomes CFL’s first programmatic media partner
