Interactive
In the rings: CUME Day 5
Hockey is the winning sport of the day, with Canadian gold medalist Maelle Ricker’s winning race comes in second.
Pink Tulip Foundation gets social with teen girls
The newly launched website gives teens the skinny on breast cancer via social media apps, and gets a push from Facebook.
Nickelodeon gives Canadian kids the vote
The 2010 Kids’ Choice Awards asks for interactive Canadian vote, while new Nickelodeon, Treehouse and YTV programs boost Corus Kids’ March lineup.
In the rings: Yahoo! fans out in Vancouver
The brand’s Yaletown-based activation in Vancouver offers fun, interactive Games-themed features for fans – plus a partnership with the IOC for an official Flickr photostream.
Grassroots Advertising partners with RT7 Media
Advertisers – like Visa’s recent gift card campaign – can now combine digital signage advertising with a drive-to-web printout on the receipt for a customer’s purchase.
UN’s FreeRice.com needs sponsors to stop famine
With the help of Unilever and Yum! Brands, the United Nations World Food Programme’s online vocab game has fed millions, 10 grains of rice at a time. Now, the site is redoubling its effort to attract new sponsors.
In the rings: Bell melts fans with the Ice Cube
Built in the heart of the action, Bell’s on-site Olympic activation has fans fully immersed in the brand experience.
In the rings: CTC builds ‘Virtual Stadium’
The Canadian Tourism Commission launches interactive online initiative with the goal of bringing the world together for the Olympics Closing Ceremony.
In the rings: CUME ratings Day 1 and 2
Day 1 and Day 2 of the Games net big numbers: Consortium says the opening ceremonies are the ‘most-watched television event in Canadian history.’
Shaw offer a ‘significant step’ for Canwest, co says
Canwest’s John Douglas says that it will be business as usual for the next six months as Shaw’s investment in the company goes through regulatory process.
Shaw moves on Canwest
Announced this morning, Shaw Communications has proposed to acquire a controlling stake in Canwest. Under terms of the deal, Canwest would operate as a separate company. It’s good news for the broadcaster, say media execs.
Rona reveals nuts and bolts of ‘Made in Canada’ Games
The Canadian home reno retailer has helped build both buildings and confidence for Canadians leading up to the Olympics – now it’s claiming bragging rights in a new TV and online campaign.
Run, Globe readers, run!
The national newspaper is executing a contest that allows readers to win tickets to Olympic events by chasing down a Vancouver landmark with a paper in hand.
Country Style invites coffee lovers to quarrel
The Canadian coffee-shop franchise’s ‘Coffee Lovers Quarrel’ campaign is underway, an online social media-style promotion to engage consumers with the brand and drive awareness.
Olympic Consortium debuts CUME measurement
The Games official broadcast group has developed a new audience measurement system to report total unduplicated, cross-platform reach of its media properties.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
- MiQ becomes CFL’s first programmatic media partner
