Interactive
LCBO deflates elephant in the room
In its first interactive social responsibility campaign, the LCBO lets hosts practice take-the-keys-away strategies online, with a new microsite promoted through TV, print and online executions.
Notes from the Mediascape: Twitter meets postmodern literature
Indiana-based author Chris Katsaropoulos shares his new book, Fragile, for free on Twitter, updating a few lines each day for his followers.
Web tops TV, radio for TO’s Chinese, South Asian communities
Study reveals web is new medium of choice for Toronto’s Chinese and South Asian population, thanks to its ability to deliver info from around the globe instantaneously.
Quebec milk producers knit one, purl one, with Knitting Mania
New mobile app game challenges users to knit like pros in a quest to create a superhero costume for a milk-drinking septuagenarian.
Kraft stuffs dinner into convenient mobile app
New iFood Assistant mobile application from Kraft brings recipes, shopping lists and food-related content to consumers on the go. Complementary advertising, partnership opps considered for future.
Gift Wrap: Koodo’s Gingerbread Man streaks the streets of TO
Mobile company releases Choose Your Own Adventure-style series of YouTube vids – promoted with a national media buy – that allow users to decide the fate of the Gingerbread Man at the end of every spot.
There is profit in online video, Canwest exec says
Canwest’s digital chief Graham Moysey says online video is profitable for his network, but EVP of content Barb Williams says only because her side of the business buys good shows.
Prairie Milk marketers get silly with ‘Fact or Fiction’
Looking to get the milk-benefits message out to western teens, Cossette and the Prairie Milk Marketing Partnership launch a whimsical campaign with a youth-focused media buy.
Scene program hands party plans over to its members
The movie-oriented loyalty program hits the two-million-member mark and gets fans to vote on which big 2009 movie it will bring back to theatres for a one-night-only event.
Gift Wrap: Granville Island hands out holiday tweets
Shopping destination creates Twitter campaign and ‘Tweet Team’ to give shoppers gift ideas from Island vendors, providing a real-time, user-engaging element for their annual holiday campaign.
XM Canada dials up launch of new app, online service
The satellite radio provider today launched a new mobile app and specially priced online service with a media strategy that drives consumers to try the product online.
Globalive talks candidly with Canadians
Wind Mobile isn’t yet allowed to operate in Canada, but Globalive’s wireless brand has still launched its print and online video ‘pro-competition’ campaign.
Rogers announces nets onboard with online VOD
The cableco announced this morning the widespread availability of its online video-on-demand service and nets on board, including Canwest and Corus.
Knowledge.ca makes room for advertisers
The BC-based educational public broadcaster has launched a new website that opens up new opportunities for marketers with a public-service message to reach its viewership.
Sheknows launches Canadian site
The US-based lifestyle site has launched a Canadian version, providing advertisers with the opportunity to access its 1.5 million Canadian readers.
