After a blockbuster debut last year, Sympatico has brought its interactive Santa video service back to raise funds for UNICEF and deliver customized Christmas wishes to the naughty and nice alike.

Toronto’s MIR Communications has launched the portal MyFishbowl.ca, integrating educational content with social networking tools like video and chat forums – and opportunities for advertisers.

According to the survey, Canadian moms spend far more time online per month than their American and British counterparts – and 78% are checking up on their kids on Facebook and other social media.

The entertainment website for the 18- to 34-year-old demo adds new site-takeover opportunities, more ad units, channel dominations and dedicated microsites.

The grocery retailer ushers flagship PC.ca into the Web 2.0 world and redesigns its banner sites to include customizable flyers hyper-targeted to customers – and new ad opps for national brands.

NBC.com’s swank new ad-supported social media platform Communicator blends content like The Office and Heroes with computer-to-computer voice calling and text messaging.

The home improvement retail chain’s sponsorship of the IIHF World Junior Hockey Championships is encouraging rural communities to get in on the online voting action with a viral marketing campaign.

The two companies have partnered on a new research methodology that measures the effectiveness of in-game ads on gamers’ online behaviour.