Interactive
Gift Wrap: Future Shop stuffs e-stockings
In a new digital campaign from Cossette’s Rocket XL, Future Shop is helping people share their holiday wish lists on blogs and Facebook pages.
BuyingBlock.com gifts rent for social media
The real estate website invites unhappy renters to blog about their most harrowing rental experiences for the chance to win a month of free rent and other goodies.
Absolut captures Vancouver in a bottle
The vodka brand debuts a limited-edition bottle designed to both appeal to and support Vancouver’s vibrant arts community.
Wii vs. them: Nintendo and TVA pit families against celebs
Quebec families shake their Miis with celebrities in a series of 75-second spots airing twice daily on the French-language broadcaster TVA.
Delvinia unveils a Digital Mosaic of Canadian consumers
Toronto-based digital design and research company Delvinia has built a new market segmentation system that categorizes Canadians based on their adoption and use of digital technologies.
Eaton Centre lures holiday shoppers with iPhone app
Said to be a retail first, the new application is designed to soothe seasonal shopping madness while enabling retailers to reach out and stop deal-driven mall traffic in its tracks.
Samsung seeks would-be social media mavens
Samsung’s ‘Mobile Explorers’ contest promotes the extension of the brand’s Olympics telecommunications sponsorship into the consumer realm.
MuchMusic lets fans play 360-degree cameraman
The new tech allows web users to manipulate the broadcast experience, making eyeballs linger longer and providing new and unique sponsorship opportunities such as 360-degree ads.
Trivial Pursuit starts battle of the sexes
Hasbro takes our love of YouTube mishap clips to a new level in a viral campaign that asks: who has better common sense, men or women?
Silk bows brand channel ‘first’ on YouTube
The soy-milk maker asks consumers to ‘bust it or believe it’ in an interactive, cross-platform campaign encompassing online, print and QR codes.
HTC gives Canadians a Hero
The new ‘Quietly Brilliant’ global campaign for the Hero phone launch uses TV, digital to create a new niche for HTC between the entertainment and business approaches of its competitors.
Random House hits the liquor store
Wine is the preferred drink at book clubs, which is why Corby Distilleries’ Stoneleigh has started its own club with Random House.
HMV spins out an all-format-compatible new site
The music retailer is launching a new site featuring ‘millions’ of tracks in MP3 format, expanding its reach into the digital realm, and will also be open to brand mash-ups.
Canada.com and SickKids forge web content partnership
The Canwest-owned portal will feature health articles from SickKids experts – and offer content sponsorship opportunities.
Princess Margaret Hospital goes national to raise funds
The fundraising campaign for the new Gattuso Rapid Diagnostic Centre features an original TV spot and media partnerships with the Globe and Mail, CP24 and BNN.
