Interactive
Wolf Blass gets specific about quality
The Australian wine brand has launched a media campaign with location-specific creative focusing on the reliability and quality of Yellow Label wines.
Ikea gets stuffed animals singing for ‘Soft Toys Aid’
This year’s edition of the furniture retailer’s annual UNICEF and Save the Children fundraiser features a virtual benefit concert users can activate and send to friends.
Febreze brings festive home with holiday hub
The new campaign targets holiday homemakers, bringing video, tips and scents to consumers across multiple media.
Globe and Mail shifts gears to reach more drivers, entrepreneurs
The newspaper is relaunching two of its sections this month, expanding both target reach and advertising opportunities across its print, online and mobile properties. Online, GlobeDrive.com launches today.
Hyundai capitalizes on ‘terrible parker’ vid
Car co. reacts fast to viral video of Hyundai Elantra being crushed in a Ontario parking accident, turning around a video response and car giveaway in days.
Doritos, Much go social for big reach
The chip brand is along for the ride with title sponsorship of MuchMusic’s social-media oriented VJ 2.0 search.
Examiner.com expands to Canada
The hyper-local news website brings its brand of citizen journalism to Canada, offering ad opportunities through both Examiner.com and its latest acquisition, the Vancouver-based NowPublic.com.
Ipsos goes social and makes everyone a pollster
The new user-generated opinion and review website is designed to build a more interactive, engaged community of users Ipsos can turn to for market research intel.
General Mills makes life a little more delicious
The food co has rebranded its CRM website, spicing up consumer outreach with more useful recipes, tips and contests – and the possibility of non-competing brand partnerships.
Michelin stops winter drivers in their tracks
The tire co created a Driving Academy to virtually school Canadian drivers on winter driving techniques.
Rogers buys into Eisner studio
The minority stake in Vuguru comes with Canuck rights to web content – to be funneled through web, mobile and cable VOD.
BC’s TheTyee.ca cleans up at COPAs
The first-ever Canadian Online Publishing Awards sees B.C. news and culture site take three wins, while FashionMagazine.com and DailyXY.com take one win each.
Ubisoft whets fans’ appetite for ‘Assassin’-ation
The Montreal-based game developer just released a three-ep ‘prequel’ on YouTube to build buzz for the November release of the next game in the incredibly rendered and intricately plotted Assassin’s Creed franchise.
Motorola helps drivers avoid a ticket
Starting today, a new law comes into effect in Ontario forbidding cellphone use while driving. But that doesn’t mean drivers have to stop talking, as Motorola launches a campaign promoting handsfree devices.
Absolut bottles street-to-web video
The always-creative vodka brand has set up street-level installations across Canada as part of a multi-faceted media campaign.
