Interactive
Buy.com expands north with new site
Online marketplace Buy.com has opened a Canadian site as part of its global expansion, promising customized advertising opps and big reach.
Notes from the mediascape: GQ’s swanky new app
Publisher Condé Nast plans to offer GQ in a mobile form that ABC will count toward total paid circ of the mag.
Aviva’s Community Fund seeks ideas from Canadians
The insurance company’s corporate responsibility arm has partnered with Canadian media in its search for winning community development ideas.
Wind Mobile blows its horn with viral vids
A trio of online videos sets the stage for a media push this Christmas.
TVO sparks small talk for downtowners
The two-day stunt puts TVO-branded water coolers promoting conversation topics (get it?) in Toronto’s downtown core to promote its edgy new documentary line-up.
RBC nabs Olympian multi-plat deal
Consortium deals are heating up as the ‘event of the century’ looms closer.
Aylmer sauces consumers with ‘Angry chef’ webisodes
Finding product knowledge lacking in Canada, Alymer gets creative with an online video-based campaign to promote its ‘pouch’ pasta sauces.
Teletoon ‘detours’ into online pilot project
Gathering viewer feedback on new ‘toons is a primary goal of the Sympatico.ca hook-up, and enabling advertisers to get an early peek at shows may help plan potential brand involvement.
Mizuno gets consumers in the game
The sporting-goods company is using an interactive online snowboarding game and an Olympics pop-up store to engage consumers with new sportswear.
Scotiabank signs up young savers for e-zines
The bank’s new ‘Hockey Club’ campaign moves digital with online giveaways, e-magazines, blogs from hockey stars and a special Stanley Cup piggy bank.
National Gallery of Canada snaps new digital strategy
The gallery is attracting younger photo aficionados with a 14-video campaign promoting Hungary-born photographer Gabor Szilasi’s exhibit.
Taxi creates food allergy community
Two Canadian sponsors, Guardian Angel Foods and Twinject Canada, are on board for the agency’s new online and mobile service that lets people with food allergies exchange recipes and safe lists.
Cheapflights.ca improves ad targeting opps
The travel deals site redesigns to give advertisers more visibility and consumers an easier online experience.
Groupe Le Massif puts rebrand in motion
The ski area is launching as a new brand, encompassing regional tourism and using media to promote a lifestyle, rather than just a product.
Honda tunes into Civic Nation via anthem mix-off
The brand has created a new platform where urban Civic owners can mix and upload beats from tracks developed by Saukrates for a chance at on-air and online stardom.
