Interactive
Get off the Island of Downtime
Ontario-based Atria Networks has launched a consumeresque multimedia B2B push to draw attention to its speedy fibre optic self.
Canwest dailies go mobile, and brands tag along
New mobile sites for Canwest’s dailies – and Canada.com – launch today with new local targeting, branding and sponsorship opps.
Subaru brings virtual 3D audio to test drives
The new Subaru Legacy campaign launch comes with some high-octane media features, including a 3D-audio virtual test drive.
Allrecipes launches in Quebec
Kraft signs on as exclusive launch partner of the French-language version of the popular recipe site.
CityTV seeks ‘official comedy correspondent’
A user-generated video contest builds online buzz for the net’s new fall comedy lineup.
LCBO goes big with GoLocal
The retailer’s annual campaign includes social media and online tactics in the largest-ever push of Ontario wines.
Olive Media gets served by AOL
The network’s mobile, video and display ads are now powered by Adtech.
Quaker looks to energize Canadians with new campaign
‘Go humans go’ campaign brings all Quaker oats products under one marketing umbrella for the first time, and the company makes its first digital foray.
Head & Shoulders sponsors NFL champ Troy Polamalu
P&G links up with the fantastically coiffed Pittsburgh Steeler to promote hair care products.
MiCpicks: Ken Wong’s ‘Three things you should know about…’
Ken Wong, marketing professor at Queen’s Business School and VP of knowledge development for marketing consulting firm Level 5, says marketers have much to learn from CEOs.
Alliance Films asks Dose.ca crowd to craft a film character
A new contest helps target urbanites via web, print and Canwest broadcast cross-promotions.
Notes from the Mediascape: Habbo sinks teeth into Twilight
Habbo is creating a New Moon-themed virtual space for its 31 communities across the globe.
MSN.ca launches in Canada
After ending its partnership with Bell Sympatico, Microsoft Canada is launching its own portal with multimedia features and ad opps across PC, mobile, gaming and, of course, the web.
Mom Central delivers mommy bloggers
New Canadian offshoot of MomCentral.com is bringing brands and mammas together.
Scotiabank’s student loan adventures
Scotiabank educates young scholars about paying for school with a series of online videos.
