As part of a new international restructuring proposal announced this morning, the social net giant plans to reduce over half of its staff globally, including Canada.

Part of driving the interactive portion of Lexus’ IS series in a new direction involved having Dentsu’s interactive communications manager steer the brand into the mobile space for the first time.

Toronto’s alternative weekly launched a mobile listings website last week, and it’s seeking a sponsor for a multi-platform integration offer.

A social media push for ‘Snap and Drive’ is the burger brand’s first foray into social media, and a new effort to kick-start an online database.

From the creators of Bitchin’ Kitchen, which landed a berth on the Food Network next year, comes a home reno and travel show.

Senior execs discussed the business models that will drive revenue in the Canadian market in Toronto last night, following the global survey’s release.

The home appliance maker is inspiring national pride – and stronger brand positioning – by getting consumers to send in their take on the country and vote for the best ideas.

The Toronto-based media co is repping NaturalPath Media, and looking to create custom enviro-opps for brands.

A virtual car race developed by BCP for Napa Auto Parts features 14 daily webisodes of action-packed racing, promoted through social media, TV, OOH and print.

At relaunch, sponsors Calvin Klein, Dyson and Crest are incorporated into interactive online elements on editorial sections.

The online media network, with a monthly reach of 17 million, now offers in-banner and expanded video on about 85% of its network of sites.

The Score’s heavily promoted broadcast of the UEFA tournament next week has the Dutch brewer playing presenting sponsor, and Mediaedge:cia helming mega media buys.

With a virally promoted website, new Green Guides and a robust database of Michelin Man fans, the tire maker is engaging consumers who are travelling to Canadian hot spots.

The Toronto network is now representing Canadian ad sales for the traffic-heavy Everyday Health Network.