Interactive
Jergen’s holds a skintervention
Strategic online buys, an edu-interactive microsite and wowzer print placements like cover wraps on Hello Canada promote the brand’s Natural Glow daily moisturizers.
Sympatico/MSN launches new music video site
ChallengeVideo.ca aims to keep youth coming back with prizing and weekly challenges, and brands like Volkswagen are blending into the scene.
Ontario Science Centre’s social media mystery
In celebration of its 40th birthday, the OSC’s SciCom5.ca gives kids a chance to save the world using clues fed by Twitter, Facebook and online video.
Heavy punches in two new channels with Alli
The web video channel is heavying up on action sports this June.
Tribe joins the Magazine Network
Tribe plugs the GTA hole in the Magazine Network Online’s roster of urban-focused websites.
Creative Canadians have taken over Cube-vertising
Contestants are taking the social media-only car launch contest offline through their creative attempts to win.
Impact Mobile teams up with global software developer
The partnership with Netbiscuits allows Canadian brands to mobilize the multi-platform creative.
eMetrics Summit schools users on social media measurement
Participants can learn about the full potential of classic tools like Omniture and Google Analytics at the Toronto summit that starts this weekend.
Canadian Press launches mobile news portal
The venture boasts support from major national and local news providers.
MySpace goes to Hollywood, starts with Junos
Celebrity stalkers or citizen journalists? MySpace Canada asks amateur photogs to send their celeb-sighting shots to its new site, the Hollywood Minute.
ING Direct CEO tweets about savings with clients
The bank also launched a viral Facebook application to get new members, while twittering to engage old ones.
Elle Canada debuts new site
Redesign gives advertisers greater visibility.
Kit Kat sponsors Juno nominee’s diaries
New bar on the block Kit Kat Senses launches campaign featuring Canadian R&B singer Kreesha Turner.
Zip.ca OOH ties into mobile
The new partnership uses outdoor digital media to create awareness, while providing useful tracking data to the advertiser.
Axe Canada flirts with Magpie Tweeters
Canadian brands are nestling in with Magpie, just as the newest ad network within Twitter bows new payment models this week – including an eBay-meets-Russian-roulette CPM scheme.
