Interactive
Sweetspot.ca settles a new nest
This week the online lifestyle guide has launched Sweethome.ca, a destination for women interested in home decor trends.
MySpace Canada finding friends for its new mobile app
The new BlackBerry tool which integrates ad placements – a first for the social net giant – is quickly finding mobiles to call home, and attracting ad partner interest.
Maclean’s bows travel quarterly
Travel news site TakeOffeh.com is partnering with the newsmag and providing content for the new print section.
Talentegg.ca hatches The Incubator
Talentegg.ca’s new online magazine provides enhanced career planning information for recent grads and new advertising opportunities for marketers.
Animal Care site baits sponsors
An online animated series to court sponsors? Why not, says Larry the Chicken.
Notes from the mediascape: KFC is no chicken in battle with Mel Gibson
After the actor, sporting whiskery facial hair, spoofed Colonel Sanders, KFC marketers decided to bite back on YouTube – with a little help from a mullet wig.
Boomers are online for music, video, games and love connections
A Leger Marketing survey for Yahoo! Canada shows it’s no longer unusual to swap MP3s with grandma.
National Post flashes online muscle
With site traffic growth beating North American competitors, the National Post is flaunting the news via ads running today and tomorrow.
AOL’s ad net comes to Canada
Platform-A launches today. Two words come to mind: ka-ching.
ItiBiti desktop app gives brands first window access
A new tool created by Ontario-based software developer Intertainment Media lets brands sit on computer desktops, and tap a variety of social media tools to engage consumers.
Spark City virtual world has room for brands to play
A new multiplayer online franchise targeting tween girls is looking for sponsorship and branded content to flesh out its universe, and has just brokered a deal with Jakks Pacific to create an inworld gaming and retail presence for its Girl Gourmet Cupcake Maker.
UpTrend media partners with two new sites
By beefing up its partnerships with indie publishers, UpTrend wants to reach women on the niche sites they call their own.
Online travel series now taking other brand passengers on board
With impressive CTRs and over half a million eps viewed since launching early this year, VacationsCanada.tv is looking for sponsors as it heads into season two.
Way to represent, Canwest
A new collaboration with Telus has the beleaguered Canadian mediaco representing ad inventory for both MyTelus.com and GlobeTrotter.net.
Children’s Wish includes social media
The foundation hopes to extend its brand to social media channels and give new prominence to national sponsors and local chapters.
