Interactive
Vision TV bows first RPG for new show
The multi-player online game is designed to grow audiences for the new TV series, and is also a new model for monetizing digital entertainment assets, via in-game advertising and brand integration opps.
April showers may crack giant Cadbury egg
A new ‘Release the Goo’ billboard will interact with weather conditions, while chocoholics can check the status online.
YummyMummy launches broadband channel
A new branded content online channel targeting the 25-to-54 moms demo is hitting the digital world today. Extending the brand to what she knows best – TV – creator of YummyMummyClub.ca, CEO Erica Ehm of Erica Ehm Communications, is launching a new broadband channel.
The new online platform, YummyMummyClub.tv, developed by Toronto interactive agency Hooplah, features branded entertainment experiences via bite-sized lifestyle programming on fashion, food, health, sex and work topics for the modern mom aged 25 to 54.
The playful, edgy, sometimes naughty new channel comes with social media tools so viewers can engage with each other and with the site, whether rating content or sorting through episodes for their favourite clips.
EEC is currently putting together an all-mom roster of seasoned reporters and hosts from across Canada, with Calgary Breakfast Television morning host Tara McCool already secured for the gig.
Rogers Facebook effort finds friends in smaller centres
Pitting campuses against each other, a Rogers Wireless contest offering universities a chance to host a private concert with Death Cab for Cutie has caught on out east.
Auto buffs create their own Mercedes-Benz fantasy
New microsite asks personality-gauging questions to direct users into a new SUV.
Globe and Mail hounds online auto sales
Used car site Autohound.ca makes a splashy touchdown in a desirable online market.
E-flirting with Taco Bell
This Valentine’s Day, customers can send tantalizing messages via the fast food chain’s website.
Consortium’s one-year Olympic countdown goes for the vignettes
Sponsors Royal Canadian Mint and McDonald’s push athletes and anecdotes.
Testees gets smaller online
Showcase.ca premieres webisode shorts of popular dude show.
Software biggies launch Far Cry 2 holla
Ubisoft Montreal and Microsoft Canada teamed up on a new integrated campaign this week, targeting the country’s developer talent where they play.
Relaunch looking Sharp
Website highlights video and blogs in a repackaging designed to attract online users. Next up: TV.
Olympic broadcasters going for digital gold
The Olympic Broadcast Media Consortium launches two websites as part of ambitious online coverage for the Vancouver 2010 Winter Games.
FanXchange.com targets ticket hounds
The new site’s national media campaign spans radio buys by Corus, digital buys by Hooplah and experiential buys by Good Life Media.
TorontoLife.com launches daily foodie news blog
New web features in 2009 for the wine-and-dine elite will offer advertisers more eyeball frequency and new section sponsorship opps.
Glam Media Canada attracts new partners
New Canadian brands hop aboard the eyeball-heavy fashion, entertainment and beauty network.
