Interactive
Touché!phd turns up the heat
Quebec media agency finds non-intrusive way to stir up ads and editorial.
Transcontinental bows Samsung mini-mags
Glossy insert packages editorial with The List of hot products to purchase this season, while a sister microsite brings them to life.
Canadian Living launches mobile app
The country’s top women’s magazine is now available to smartphone users across the country.
Branchez-Vous bows BV! Media
The Montreal-based company’s newly merged interactive ad network plans to expand into English Canada.
Moosehead takes the NBA by the antlers
New title sponsorship has fans trusting their instincts all season long in a new online game.
Social media purported to see uptick in ’09 ad spending
Over 80% of marketers support shifting some of their budget to social media, according to an annual opinion poll which also finds Canadian consumers rate traditional media as the more credible information source.
Lung Association uses Santa to stop naughty behaviour
Festive push targets smoking, while new broader clean air effort is looking for allies.
Random House promotes the gift of books
Viral promotion teasing to a new site translates to increased sales.
Globe and Mail launches Books site
The online coverage is expected to reach new communities of readers and industry professionals.
National Post hits the million daily view mark
Parliamentary turmoil has one bright spot: increased traffic on the site’s political pages, boding well for brand integration initiatives.
Kraft Canada revamps teen bedrooms
The maker of KD bows digital contest to drive teens to Kraft’s online community.
Sick Kids hooks up with Sympatico/MSN
The Toronto hospital hopes the partnership will increase traffic to its own website.
Heavy.com to woo Canada’s TV nets
Heavy Canada VP and GM David U.K. has just been promoted to the managing director’s seat at Heavy Worldwide. Job #1? To court the country’s top broadcasters.
Canwest launches ten ‘Know It All’ sites
Online overhauls come with a slew of new features including richer media and an increased focus on locally relevant news, resulting in more targeted ad ops for national and local advertisers.
Microsoft and Raptors make a good team
The promotional hook-up is increasing daily live search volume among the basketball crowd.
