Interactive
Rabble.ca relaunches with new interactive features
The Toronto-based indie news media site adds live streaming and content-sharing tools.
CTV and Bell Mobility ramp up mobile TV
Ink-wet deal offers mobile video consumers access to an unprecedented array of Canadian and U.S. network content.
Chartattack.com gets more social
The relaunched music-mag site now features a ‘self-serve’ ad management system, among other new features.
Etc.tv hyperlinks Astral MusiquePlus commercial inventory
With five networks now on board, the pay-per-view app is becoming increasingly attractive to Quebec TV advertisers.
Best Buy sells mobile superiority with new online search tool
Given the complexity of the cell phone category, Best Buy Mobile determined a site that enables comparison shopping is the best advertising avenue.
Corus Radio launches new music discovery site
ExploreMusic pegged as a one-stop music listening, discovering and sharing resource.
Canon Canada snaps up Avril Lavigne
An exclusive Canadian endorsement contract has the pop/rock superstar appearing in a series of TV, in-store and online promos for the imaging industry heavyweight.
Wines of France introduces a viral talking mime
The world’s oldest old-world wines have a new online pitchman.
Harris hooks up with Google TV Ads
A new traffic access service is set to amp up the media management process.
TVO leverages good deeds online
Get Involved sparks citizen activism by connecting TV-inspired philanthropic urges to the web, and wannabe-doers with deeds.
Sneaker Pimps Tour gets Heavy
The world’s largest sneaker tour brings shoes, art, sports and music to Toronto, Vancouver and Montreal in March.
Soko attracts some traffic at DriverSense.com
The new site gleaned 8,000 unique visitors last month.
Notes from the Mediascape: Test your nerves undercover
A nifty online viral challenge rolled out to promote Law and Order: Special Victims Unit stands out from the usual suspects.
Olive Canada Network partners with ChezJules.tv
Rich-content French website adds new ad opps amid a flurry of promotion.
MasterCard In It to Win It this hockey season
MasterCard’s new multiplatform campaign includes TV ads celebrating Bobby Orr, exclusive arena and online ads and a new website featuring a jackpot contest worth 20 cool ones.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
- MiQ becomes CFL’s first programmatic media partner
