Interactive

CRTC releases two reports on new media
The Canadian Radio-Television and Telecommunications Commission’s reports discuss regulatory policy solutions and Canadian broadcasting.

33mag going intimate and interactive
Interactive agency Bluesponge is partnering with the Montreal-based online magazine to upgrade its content.

Starcom appoints new digital chief
Sean Finnegan moves into the role of heading up SMG’s global media network in his hometown of Chicago.

New Cossette unit to focus on digital strategies
Announced this morning, Bloom Digital Platforms will operate out of the agency’s Montreal office to ‘connect brands with consumers’ using tools developed over the past year.

Cineplex launches online community
Debuting yesterday, mycineplex aims to be ‘built by movie fans for movie fans,’ giving them not only cinema news but a forum for exchanging views, plus online and mobile ticketing.

Canwest fighting fragmentation with big-time streaming
The net has brought more value to its online offering by streaming an array of new shows, fan favourites and specialty programming on its websites.

Coors Light celebrating Labour Day weekend by chilling its beer
Three videos featuring the beer co’s ‘Cold Certified’ bottle and inventive ways of chilling what’s inside it have made their way on to YouTube.

Sweetspot.ca bows SweetTV webisode series
The women’s online lifestyle guide is set to shoot webisodes during the Toronto International Film Festival, which kicks off next Thursday.

Astral iMedia takes on sales for vervegirl.com
The Internet sales division of Astral Media will now rep online ad sales for the female-skewed social networking site.

Part 2: Brand performance during the Olympics: online achievements
The second of MiC‘s Olympic two-parter jumps to cyberspace for a play-by-play on online performances.

More glory for Canada!
No, not in Beijing. We’re talking about the newest version of Monopoly where – thanks to worldwide voting – Montreal, Vancouver and Toronto now have their very own property squares.

Toshiba bows ask-the-Sherpa caper
To promote two of its laptops on campus, the electronics co is offering online advice from a Himalayan hero (of sorts).

Bristol-Myers taps rock to send HIV message
The pharmaceutical company is using a viral approach to launch a socially responsible Internet campaign geared toward young Canadians.

Têtes à claques adding English version
After attracting 520 million francophone visitors in two years, the web sensation – which translates to ‘Faces you’d love to slap’ – is now trying its luck with anglophones.

Notes from the mediascape: Crest trying CGC for new flavour
For its upcoming Wintergreen Ice toothpaste, the P&G brand is inviting American YouTube fans to come up with a catchphrase as punchy as Emeril Lagasse’s ‘Bam!’