Here’s another in MiC‘s continuing series spotlighting the up and comers media shops have singled out as being a step ahead of the game.

The pubcaster hopes more of its content will get shared online and through social networking with the addition of a widget and companion application on Facebook.

That’s the teen- and young-adult-targeted message in DDB’s quirky new campaign for BC Dairy, which launched yesterday.

Just as the popular site marks its first year in Canada, it’s splashing out globally with a redesign that includes more options for advertisers and more connectivity with their customers.

Canwest publishing has appointed Graham Moysey SVP/GM of digital media.

The goal of the novel technique is to reduce kids’ anxiety about wetting their beds by first communicating with their mothers.

The Johnson & Johnson brand is celebrating its Olympics sponsorship and highlighting past host cities where some of its product ingredients come from.

Formerly with Carat, Sympatico and Nurun, Steven St-Pierre is the Montreal agency’s new director of interactive media.

CTV’s next-gen high schoolers will interact with virtual viewers during a week-long in-world promo to pump the show’s season finale.

Yesterday, the research expert shared findings from the largest ever global youth study with media-minded delegates at strategy‘s Understanding Youth conference.

Playstation 3 has entered the in-game advertising market, and Sony is also using the platform to distribute downloadable ad-supported video for gamers.

This fall, a website based in France will aim to engage users in a sort of video game-TV series hybrid. And the rollout of the series will be multilingual.

Radio stations across the country will roll out Heavy.com programming in a new video monetization tool.

Havas Digital’s Media Contacts is partnering with Yahoo to develop a media trading platform.