Whichever struggling Canadian band wins the chocolate-bar brand’s contest will join star performers on stage at this year’s Virgin Festival.

Yahoo Canada and 50Plus.com have penned a deal geared to make their online content more relevant to web-surfing boomers.

The Toronto-based company will fuel the sports net’s new web home with video, new customer relationship management tools, social networking and other capabilities.

Strategy has hunted out a new batch of stellar young professionals. Today, we spotlight Danny Shenkman, account supervisor at ZenithOptimedia.

Text-to-TV isn’t exactly new anymore. What is novel is functionality that puts mobile pics onto the broadcast platform.

Handstands, backflips and other creative and agile ways to get into a pair of jeans are striking viral gold on YouTube.

Food Network hosts are part of KitchenAid Canada’s strategy for reaching Canadian consumers, and the marketer is using branded vignettes as a launch pad for its new KitchenAid Cookbook Creator.

Advertisers signed with the Nokia Media Network can now target global mobile users through the widget service WidSets.

Covering linear, non-linear and banner-like ads, the guidelines resulted from an Interactive Advertising Bureau committee composed of 145 leading media companies.

Microsite visitors can check out various duds, and even see them worn in different settings, at the click of a mouse. There’s also a video, desktop wallpaper and a unique song.

Ford of Canada is leveraging the power of Yahoo Canada’s user-generated content and the visions of Canadian artists.

AdFarm’s clients in agriculture will begin to see some interactive marketing solutions from Calgary.

The online ad network’s roster now includes four sites connected to Star-related properties.

The job search site is the latest strategic partner to sign on with Branchez-Vous in a bid to reach French Canadians.

Business owners and entrepreneurs are the latest target of Transcontinental’s acquisition path.