Interactive

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Fashion ties in with MySpace Canada

Interactive and exclusive content from the magazine are integrated into the fashion-friendly community.

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February web rankings released by comScore

Google rocked again this month, trouncing all other sites in terms of unique visits by Canadians.

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Maxwell House launches ‘Brew Some Good’

To intro the brand’s new product, there were free subway rides, coffee and tunes from Chantal Kreviazuk in Toronto yesterday, plus the announcement of a national search for Canada’s leading do-gooders.

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A&W launches viral tuba contest

It’s a wacky promo for the opening of the fast food chain’s first new freestanding restaurant in Ottawa in 35 years.

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Op-ed: Closing the gap on marketing budgets

Marketing budgets for online are out of whack in comparison to consumer enthusiasm, says Adrian Capobianco, VP, interactive marketing for the Toronto-based Fuse Marketing Group.

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TVO targets parents with Yahoo, Ceeb peers up on BitTorrent

Ontario’s public broadcaster is set to reel in new audiences with a digital strategy. And CBC is one of the first major North American casters to release prime-time fare on the popular file-sharing system.
Next Great PM

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LavalifePrime partnering with 50Plus.com, Axe

The aim of both initiatives is to help single Canadian ‘zoomers’ have happier dating experiences.

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Events concierge site goes national

Now a coast-to-coast calendar listing events in 110 Canadian communities, 49st.com enables advertisers to have a national footprint.

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Weather Network blows into Facebook

Along with its French-language counterpart, MétéoMédia, the net has launched a weather application on the social networking site.

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Is life better with a boat?

Absolutely, according to a national campaign for Discover Boating Canada that kicks off next week.

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Narnia goes 2.0

C.S. Lewis’s fabled series will soon arrive on Facebook, Neopets and MySpace.

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Sharpe Blackmore bows social media division at YourSpace

Its insightful moniker is ‘Ripple,’ and the logic behind its creation was amply bolstered at yesterday’s conference in Toronto.

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Digital Happy Meals now on McDonald’s menu

Developed by Ottawa’s Fuel Industries, a CD-Rom featuring fairies and dragons – not tied in to any film, game or toy – will be given to European customers next month, and to North Americans early next year.

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New media events merge

The Canadian New Media Awards and nextMedia are joining forces for the Monetizing Digital Media conference in October.

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Slice bows Canwest’s first cross-platform series

Developed for broadcast both online and on television, How to Make Love to My Wife debuted last evening along with web extras on Slice.ca.