Interactive

Fashion ties in with MySpace Canada
Interactive and exclusive content from the magazine are integrated into the fashion-friendly community.

February web rankings released by comScore
Google rocked again this month, trouncing all other sites in terms of unique visits by Canadians.

Maxwell House launches ‘Brew Some Good’
To intro the brand’s new product, there were free subway rides, coffee and tunes from Chantal Kreviazuk in Toronto yesterday, plus the announcement of a national search for Canada’s leading do-gooders.

A&W launches viral tuba contest
It’s a wacky promo for the opening of the fast food chain’s first new freestanding restaurant in Ottawa in 35 years.

Op-ed: Closing the gap on marketing budgets
Marketing budgets for online are out of whack in comparison to consumer enthusiasm, says Adrian Capobianco, VP, interactive marketing for the Toronto-based Fuse Marketing Group.

TVO targets parents with Yahoo, Ceeb peers up on BitTorrent
Ontario’s public broadcaster is set to reel in new audiences with a digital strategy. And CBC is one of the first major North American casters to release prime-time fare on the popular file-sharing system.
Next Great PM

LavalifePrime partnering with 50Plus.com, Axe
The aim of both initiatives is to help single Canadian ‘zoomers’ have happier dating experiences.

Events concierge site goes national
Now a coast-to-coast calendar listing events in 110 Canadian communities, 49st.com enables advertisers to have a national footprint.

Weather Network blows into Facebook
Along with its French-language counterpart, MétéoMédia, the net has launched a weather application on the social networking site.

Is life better with a boat?
Absolutely, according to a national campaign for Discover Boating Canada that kicks off next week.

Narnia goes 2.0
C.S. Lewis’s fabled series will soon arrive on Facebook, Neopets and MySpace.

Sharpe Blackmore bows social media division at YourSpace
Its insightful moniker is ‘Ripple,’ and the logic behind its creation was amply bolstered at yesterday’s conference in Toronto.

Digital Happy Meals now on McDonald’s menu
Developed by Ottawa’s Fuel Industries, a CD-Rom featuring fairies and dragons – not tied in to any film, game or toy – will be given to European customers next month, and to North Americans early next year.

New media events merge
The Canadian New Media Awards and nextMedia are joining forces for the Monetizing Digital Media conference in October.

Slice bows Canwest’s first cross-platform series
Developed for broadcast both online and on television, How to Make Love to My Wife debuted last evening along with web extras on Slice.ca.