Interactive
Sony Ericsson bows camera phone contest
Amateur snappers are being invited to post their best shots on a new microsite for judging by ordinary folks and then a celeb panel.
ZipLocal signs with Google and Yahoo
Google AdWords and Yahoo search ads are going to be on the minds of ZipLocal’s sales force next month.
Voluptuous TLC initiative a roaring success
In little more than six weeks, the ‘Touch. Look. Check.’ website boosting breast cancer awareness has attracted nearly a million visitors from 181 countries.
H&R Block using Facebook (and tattoos) to school students on taxes
The Calgary-based tax prep firm has created a two-part application with a virtual calculator and a social space for spending refunds.
UpTrend signs webcomics deal with DrunkDuck
UpTrend is set to help build a community of comic lovers into a virtual world of interactivity – and they’ll be selling the ads.
IAB to enforce Ts+Cs with online publishers
The terms and conditions mandated five months ago are going into force tomorrow.
Digital ad net rolling out in convenience stores
Down south, nearly 430 million sets of eyeballs per year are set to be reached at 1,200 locations – and the initiative will hit Canada by the end of this year.
Teens not so cyber-obsessed after all – but they’re more social than oldsters
Two new studies say adults are spending a weekly average of six more hours on the Internet than teenagers do. But it’s the youngsters’ passion for participating in online social media that’s putting a gleam in the eyes of international marketers.
Country Style piggybacking on roll-up-the-rim contests
In a cheeky move that might be deemed promo piracy, the coffee chain is inviting disappointed drinkers to bring in their ‘Sorry Try Again’ tabs from competitors for a free cuppa joe.
Internet usage boosts radio value: report
Advertisers who use radio to drive listeners to their websites dramatically improve purchase intent, according to a report commissioned by the Radio Marketing Bureau.
January web rankings released by comScore
Google sites ranked as the top-visited property in Canada for the first time last month.
Showcase puts viral touch on Damages campaign
Damages ads are everywhere, but there’s an interactive side to the show’s promo. For the first time, the net is looking for friends – evil or not – with a custom Facebook application.
Mini Cooper campaign first on TV since ’04
The new Clubman model is also being intro’d with an offbeat display at the auto show plus a cinema spot.
On the MiC with Maria Luisa Francoli Plaza: MPG pegs Canada for growth spurt
‘I don’t think there’s one business model that has not changed in the last five years as a result of technology,’ says MPG global CEO Maria Luisa Francoli Plaza in a sit-down with MiC. ‘Everything that involves a living entity – be it a company or a person – is changing fast and dramatically. So of course our business model is changing.’
NBA shoots for digital content net with Bell
Short-form b-ball video content and other mobile-friendly extras are getting a digital showcase in Canada.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
