Advertising.com is now reaching nearly 90% of online Canadians.

‘Search has become an increasingly prevalent consumer activity and a vital part of overall communications strategy,’ says Rob Norman, CEO GroupM Interaction Worldwide. And GroupM plans to do something about it.

Here fishy, fishy, fishy. . .

The Quebec portal’s latest acquisition deal should boost its young adult and A25-54 reach.

Overlay.TV enables publishers to unobtrusively link videos to marketers’ websites to convert passive online content into an interactive revenue model.

Toronto’s Royal Alex theatre is hyping Dirty Dancing with e-cards and chances to win a pink iPod Nano. The Montreal Gazette is going green with a street event. And ZipCar is offering free wheels for winners of its Perfect Date contest.

There are purportedly thousands of reasons why Ottawa should be celebrated as Silicon Valley North – and a social media campaign just kicked off to make sure everybody in the tech world knows it.

CTVglobemedia is going after online car and truck shoppers – evidently aiming to put a dent in Canwest’s Driving.ca.

Launched in October as a brand initiative, ‘Tell Your Story’ has now launched a microsite where Canadians can post photos depicting everything from happy wedding days to scary signs of climate change.

An interactive hub of all things Bollywood aims to go from start-up to sticky entertainment destination for the Indian diaspora.

The mighty William Morris Agency just signed its first virtual clients: the 86 million characters that have been created in 31 countries where the online teen world is all the rage.

Vancouver’s iamota nabbed a top AOL Mobile exec for its upcoming plans in mobile advertising, while Target Broadcast Sales is set to sell mobile inventory for a US company.

The offshoot of Canada’s most-read fashion mag aims to connect more directly with younger readers.