Social
Staples’ video series takes second year of Raptors sponsorship to the next level
The Cribs-inspired “#OfficeViews” comes with a content and paid promo.
A look at today’s mobile user segments
Vividata broke Canadians into groups showing that media habits can often align with the kind of plans they choose.
Snap to lay off 20% of its workforce, scrap Originals
The company is cutting investment in areas not focused on community growth, revenue growth or AR.
Amex works with Pinterest to help people plan their best weekend
The platform’s Pin Extension format helped the brand target personalized messaging around card membership.
Twitter redesigns Spaces to host podcasts
The new version of the platform’s audio features is more focused on content subjects and discoverability.
How Kraft Heinz is leveraging digital for back-to-school
Programmatic ads and a social push are being used to promote a new platform for parents looking to save time and money.
LCBO uses AR to make the Summer Hot List more immersive
The liquor retail outlet layered the technology onto its traditional media plan, creating a virtual store young customers could explore.
How context impacts the online back-to-school shopping experience
The results of the latest IAS survey will help brands understand the back-to-school spending plans of students and parents and how best to reach them.
Meta releases new retail-focused ad automation tool
Advantage+ shopping campaigns automates up to 150 creative combinations at once.
Advil brings its newest product to the masses
The first innovation launched since GSK’s consumer brand spin-off is crossing a wide array of traditional and digital platforms.
Chevrolet turns to social to amplify The Amazing Race integration
In addition to its vehicles being on-screen, the automaker is keeping up engagement with a Twitter trivia contest.
Spotted! Snap launches new game powered by Snap AR
The first AR Game Mini on Snapchat takes users on the hunt to discover the secrets of an abandoned phone.
Meta commits to short-form video after revenue dip
The company continues to face pressure from macroeconomic challenges and Apple’s iOS 14 update.
Twitter cites the economy and Elon Musk for meager growth
Ongoing uncertainty hit the company’s ad business, despite user growth.
Snap’s losses continue in Q2 despite user growth
Platform changes and macroeconomic challenges have resulted in a fairly steady deceleration in demand over the last year.
