Social
News organizations ask Competition Bureau to investigate Meta
News Media Canada, the Canadian Association of Broadcasters and CBC claim the company’s plans to block news content amounts to anti-competitive behaviour.
Government intends to ‘stand its ground’ as Meta blocks news content
The Heritage Minister decried the move as “irresponsible” and intends to continue to “stand up for Canadians against tech giants.”
Snap’s revenue dips 4% in Q2
However, the company is optimistic about how updates to its ad platform are resonating with brands.
Meta’s ad revenue grows 12% in Q2
The company also expects monetization efforts for Threads to be “a few years” away.
Twitter begins rebrand to X
The company is shedding 15 years of brand equity as it begins a move to be known as an “everything app.”
Spotted! Dressing up like Barbie with AR
A Snapchat lens is the latest in the upcoming film’s massive global marketing push.
Corus the latest company to pull advertising from Meta
Another Canadian media company has responded to the tech giant’s plans to block news content from its platforms.
How Canada’s youth are using social media
The latest MTM Jr. report finds that TikTok, Snapchat and Instagram lead the way in popularity.
Nerf creates a branded competition series
EssenceMediacom developed the content, which is running on Complex, with a focus on reaching teens.
Spotted! Barbie and Ken get on Bumble
The cross-promotion fits into the dating app’s brand positioning around kindness and positivity.
YouTube creates tool to align brands with Gen Z music tastes
Advertisers can buy around a lineup of videos featuring songs that are on-trend among the in-demand demographic.
Bell Media the latest company to pull ads from Meta
The likes of CTV, TSN and Crave will pause ads on Facebook and Instagram as the fallout from plans to block news continues.
Torstar, Postmedia and Unifor pull ads from Meta
More companies and organizations have joined the list of advertisers responding to plans to block news content in Canada.
Meta launches Twitter competitor Threads
Connecting the app to Instagram has helped it rapidly build a use base, in addition to providing data-sharing opportunities for brands.
Government of Canada, Quebecor pull ads from Meta in response to news blocking plans
The government’s $11.4 million in spending, as well as ads for Videotron, Freedom Mobile and TVA, are off of Facebook and Instagram.
