Social
Pinterest TV expands to Canada
The Bay and The Kit have signed on as partners for the live-streamed, direct shopping event.
Meta mass layoffs affect Canadian employees
Overall, the social media platform has cut 11,000 employees.
Musk’s takeover of Twitter causes concern in the ad world
Brand safety is unlikely on the platform if Musk opens the doors to allow the return of unvalidated speech and fake news.
Dairy Farmers of Ontario’s latest campaign targets ‘everybody’
The approach relies primarily on video.
Cairns Oneil asks clients to pause Twitter activity due to Musk takeover
Interpublic Group, Mediabrands and FCB have expressed similar sentiments.
Nescafe uses segmentation data to reach coffee-lovers across Canada
Environics Prizm allowed the brand to categorize consumers into distinct clusters.
EQ Bank takes a digital-first approach to its latest campaign
The agency used a diverse media mix to target financially frustrated people.
Revenue declines at Meta again in Q3
Ad spending pullbacks result in more softening earnings, despite user growth.
Goemans takes a video-first approach to its brand repositioning
The campaign leverages TV and online channels to drive mass awareness for a big brand pivot .
YouTube is more popular than TikTok, except with young people
Numeris’ latest VAM dataset shows teens spend more time with TikTok than adults do with YouTube.
Sunwing taps into the power of audio
The travel agency used both radio and digital audio to target Canadian travelers of all demographics.
Pinterest launches tool for privacy-safe targeting and measurement
API for Conversions will let advertisers track ad performance even if users opt out of cross-app tracking.
IAS and TikTok expand their brand safety partnership
A new post-bid solution means marketers now have end-to-end brand safety support on the social platform.
Cesar takes over Pinterest with shoppable ads
For six weeks, the Mars brand will try to drive new product trial among an engaged community of pet owners.
Meta adds new Reels ad experiences and custom audience tools
The company’s enhancements also include new placements and formats on Instagram.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
- MiQ becomes CFL’s first programmatic media partner
