Wind Mobile blows its horn with viral vids
A trio of online videos sets the stage for a media push this Christmas.
TVO sparks small talk for downtowners
The two-day stunt puts TVO-branded water coolers promoting conversation topics (get it?) in Toronto’s downtown core to promote its edgy new documentary line-up.
RBC nabs Olympian multi-plat deal
Consortium deals are heating up as the ‘event of the century’ looms closer.
Tava goes to market with digital biometric screens
The Vancouver-based company offers smart screens that can scan passers-by and gather viewer numbers, time spent looking and even gender identification.
Gas stars reunite in Hiccups
Brent Butt is to work on both sides of camera in new sitcom, playing life coach to Robertson’s high-strung kiddie author.
No PPM bump for The Border
The CBC action drama is taking a hit on Thursdays opposite CTV juggernaut Grey’s Anatomy.
Aylmer sauces consumers with ‘Angry chef’ webisodes
Finding product knowledge lacking in Canada, Alymer gets creative with an online video-based campaign to promote its ‘pouch’ pasta sauces.
Teletoon ‘detours’ into online pilot project
Gathering viewer feedback on new ‘toons is a primary goal of the Sympatico.ca hook-up, and enabling advertisers to get an early peek at shows may help plan potential brand involvement.
Mizuno gets consumers in the game
The sporting-goods company is using an interactive online snowboarding game and an Olympics pop-up store to engage consumers with new sportswear.
Scotiabank signs up young savers for e-zines
The bank’s new ‘Hockey Club’ campaign moves digital with online giveaways, e-magazines, blogs from hockey stars and a special Stanley Cup piggy bank.
Montreal fashion mag takes on Toronto threads
Dress to Kill magazine is launching its new edition during Toronto’s LG Fashion Week.
House still on top – BBM Canada
CTV’s Grey’s Anatomy manages to save its second-place spot from creeping competitor, Survivor Samoa.
Canwest bows DIY Canada
The penny-conscious do-it-yourself channel will lift much of its schedule from HGTV, steered by Emily Morgan.
National Gallery of Canada snaps new digital strategy
The gallery is attracting younger photo aficionados with a 14-video campaign promoting Hungary-born photographer Gabor Szilasi’s exhibit.
Taxi creates food allergy community
Two Canadian sponsors, Guardian Angel Foods and Twinject Canada, are on board for the agency’s new online and mobile service that lets people with food allergies exchange recipes and safe lists.
