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  • Is GroupM being dismantled? Reports point to rebrand and restructuring

    WPP individual agencies would house dedicated client teams, but no longer operate as distinct business units.

    By Andrea Hernandez
    May 12, 2025
  • Why National Bank is partnering with Elle to launch women’s magazine

    The brand seeks to change the way women and money are portrayed in traditional female publications.

    By Andrea Hernandez
    May 9, 2025
  • NewFronts 2025: LinkedIn evolves into a B2B streaming hub

    The social media company’s shift was informed by a survey that found 71% of B2B buyers are millennials or Gen Z.

    By Andrea Hernandez
    May 8, 2025
  • NewFronts 2025: Google continues its AI-enhanced rollout

    The tech giant also introduced generative AI enhancements to its Display & Video 360 (DV360) platform.

    By Patti Summerfield
    May 7, 2025
  • Canadian NHL partners activate to engage fans during Stanley Cup Playoffs

    Plus, Tim Hortons is featuring players Nathan McKinnon and Sidney Crosby in its “Retrospective Rookie Card” campaign.

    By Patti Summerfield
    May 6, 2025

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