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WPP individual agencies would house dedicated client teams, but no longer operate as distinct business units.
The brand seeks to change the way women and money are portrayed in traditional female publications.
The social media company’s shift was informed by a survey that found 71% of B2B buyers are millennials or Gen Z.
The tech giant also introduced generative AI enhancements to its Display & Video 360 (DV360) platform.
Plus, Tim Hortons is featuring players Nathan McKinnon and Sidney Crosby in its “Retrospective Rookie Card” campaign.